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What is the definition of digital marketing? Demand, Profession, and Scope

Do you want to start a career in digital marketing but don’t know where to begin?

Don’t be concerned! We’ve got you taken care of.

In this article, we’ll look at what digital marketing is and what it entails, as well as some of the most popular online digital marketing courses available to help you launch a successful career.

What is the definition of digital marketing?

The promotion of products and services through digital platforms in order to reach a large target audience is known as digital marketing.

Search engines, social media, email, and webpages are examples of digital channels.

What is the role of a digital marketer?

Digital marketers are in charge of increasing brand awareness, driving traffic to the company’s website, and generating leads through various digital platforms.

A digital marketer can play several roles and reach out to customers through various digital channels such as digital advertising, social media, email marketing, blog content, and so on.

A digital marketer focuses on a specific goal for each digital marketing tools in order to assess the company’s overall performance.

Digital marketing’s scope

“Digital media is no longer a medium; it is a business model.”

-Ashish Bhasin, Dentsu Aegis Network’s CEO for South Asia

Digital marketing has emerged as the most efficient means of reaching out to a larger audience.

Digital marketing activities are being prioritised by businesses of all sizes.

India’s digital economy is predicted to reach $1 trillion by 2022, according to Business Insider.

According to a research published in Indian Express, 85 percent of marketers measure money made by digital marketing, with 50 percent reporting that e-marketing operations account for more than 10% of their total revenue.

Digital marketing is in high demand.

The demand for digital marketing professionals is rapidly expanding as the breadth of digital marketing expands.

Here are a few recruiting trends that show how much need there is for digital marketers:

By 2020, there will be a demand for more than 20 lakh Digital Marketing specialists. (Indian placement)

In 2018, 69 percent of businesses aim to recruit more marketing. Digital advertising (45%) was the most in-demand skill, followed by content production and curation (42%), and content strategy (42%). (39 percent ). (Marketing Trends, MCKinley, 2018)

Digital marketing requires certain qualifications.

Because digital marketing is such a large field, credentials for various professions can vary.

A bachelor’s degree in marketing, analytics, or a similar discipline is usually a solid way to break into the digital marketing business.

Note: You can pursue a career in digital marketing even if you don’t have a marketing background with the help of some certifications, online courses, and on-the-job skill training.

Popular digital marketing courses available online

Digital marketing courses, both online and offline, come in a variety of formats.

Some of these courses are available for free, while others are for a fee. There are also some courses that are free to take but need payment for certification.

Here are some of the most popular digital marketing courses available online.

Google Ads Academy’s website

Adwords Certification is a course that teaches you how to use Google Adwords

Price: Free Learning Mode: Online Learning Time: Self-paced

Google Analytics (website)

Analytics Certification Course

Price: Free Learning Mode: Online Learning Time: Self-paced

Udemy is an online learning platform.

Masterclass in Digital Marketing

The cost is Rs.12,800.

Learning is self-paced and takes place online.

Coursera is an online learning platform.

Specialization in Digital Marketing

Cost: $474

Learning is self-paced and takes place online.

Hubspot Academy’s website can be found here.

Inbound Certification is a course.

Price: Free Learning Mode: Online Learning Time: Self-paced

Hubspot Academy’s website can be found here.

Email Marketing (Course)

Price: Free Learning Mode: Online Learning Time: Self-paced

Hootsuite Academy’s website

Hootsuite University Certification is a course offered by Hootsuite.

Price ranges from $99 to $220.

Learning is self-paced and takes place online.

Udacity is a website where you can learn new things.

Nanodegree Program in Digital Marketing

The cost is Rs.44,900.

Duration of online learning: 3 months

Clickminded is a website.

ClickMinded SEO Specialist is a course offered by ClickMinded.

Cost: $497

Format: Online; Duration: Self-Paced; Format: Online; Format: Online; Format: Online; Format: Online; Format

Facebook Business Course: Facebook Ad Certification (website)

Cost: $300

Learning is self-paced and takes place online.

The University of Vermont’s website

Certificate in Digital Marketing Fundamentals

The cost is $1695.

Format: Online Course; Duration: 10 Weeks; Format: Online Course; Format: Online Course; Format:

University of California’s website

Digital Marketing and Communications is a course that teaches you how to market and communicate online.

Cost: $4765.

Duration of online learning: 3-12 months

Microsoft Course: Bing Ads (website) Price: Free Format: Online Learning Duration: Self-paced Accredited Profesional

Academy Of Digital Marketing‘s website.

Certificate Program in Digital Marketing (CPDM)

Price:Not mentioned

Format: Classroom & live classes

Time to learn: 3 months

Edupristine is the name of the website.

Digital Marketing (Course)

Price: Rs. 24,000 (online) and Rs. 36,500 (offline) Format: Both online and offline

Learning time: 48 hours (online), 60 hours (classroom) (for offline)

Course: Masters in Digital Marketing Website:

Delhi School of Internet Marketing

The price is Rs. 56,450 plus 15% S.T.

Offline format

Time to learn: 5 months

Upgrade your website

Certification in Digital Marketing and Communication for Postgraduates

Price: Rs. 70,000 + 15% tax Format: Online Learning Duration: 6.5 months Price: Rs. 70,000 + 15% tax

Simplilearn is the name of the website.

Digital Marketing Certified Associate Certification is a course that teaches you how to market your business online.

Price: Rs. 12,999 (self-paced), Rs. 20,999 (instructor-led) (Online)

Format: Online Learning Duration: Self-paced or Online Classroom Format: Online Classroom Format: Online Classroom Format: Online Classroom Format: Online Classroom Format: Online

NIIT’s website

CDP (Certified Digital Marketing Professional) is a course that teaches you how to become a certified

Price: INR 37,500 plus 18% GST

Offline format

Duration of instruction: 33 hours

Learning Catalyst is a website dedicated to education.

Integrated Digital Marketing is a course that teaches you how to market your business online.

25,000/- plus tax (online), 36,650/- plus tax (offline)

Both online and offline formats are available.

Time to learn: 2 months

Learning Catalyst is a website dedicated to education.

Integrated Digital Marketing is a course that teaches you how to market your business online.

25,000/- plus tax (online), 36,650/- plus tax (offline)

Both online and offline formats are available.

Time to learn: 2 months