Engaging and high-quality content is essential for any YouTube channel’s success.
People who watch YouTube have a very short attention span; According to a Microsoft study, our attention spans fell from 12 seconds to 8 seconds in 2015 alone!
YouTube is aware of this. As a result, it depends on user experience data like… the total amount of time spent by individuals viewing your video.1000 subscribers on YouTube per viewer on average: how frequently a watcher watches your recordings all things considered.Retention of the audience, which includes:Average length of view: average number of minutes spent per view for a given video and time period.Average proportion of views: average number of views per video watched by your audience.Rate of click-through (CTR): proportion of impressions of thumbnails that resulted in views.Metrics for engagement: comments, likes, and dislikes—to assist them in determining which content is most engaging and worthy of promotion. The more interesting (and worth watching!) those metrics become, the better they get. Your material is.
The purpose of the YouTube algorithm is to keep people using the platform. Additionally, research suggests that the algorithm will reward channels that aid in achieving that objective.
If YouTube knows that your videos can keep people interested and on the platform for longer, it will give you more exposure.
To accomplish this, you must encourage viewers to continue watching the video from the very beginning.
You can create engaging content in a number of ways; for your convenience, I’ll divide them into two categories:
Technical: the way your camera is set up.Verbal: how you act in front of the camera.Let’s go over each one separately: technical The quality of your videos matters because it gives the viewer confidence in your content and improves the user experience.
Although the technical aspects of making videos can be intimidating, there are a few easy things you can do to boost their quality:
Invest in a high-quality microphone to improve sound quality.Choose the right video format to improve the quality of your videos.Create subtitles and closed captions for viewers with disabilities.Alter your camera angles, such as zoom out or in).VerbalWhen you have your specialized determination on the money you’ll have to likewise ensure that the manner in which you present on camera is eye catching and locking in.
This can be done by:
Using rhetorical devices to keep people interested (“But wait, there’s more!) and quickly explaining the video’s point, as well as creating a “hook” for the video and making references to upcoming topics (such as “In just a few minutes we’ll talk about [X], but first…”).incorporating cutaways into relevant material (no one wants to watch a talking head).You can see that all of these verbal and technical hints are used in this video:
2. Limit the Subject Matter of Your Channel There is an old marketing proverb: The niches are where the wealth is.
If you want to increase your YouTube views and reach a more specific audience (such as: you need a distinct content niche (people who will watch your videos and subscribe to your channel).
You won’t be able to reach anyone with the videos you’re currently making if you try to make them for everyone. A specialist is what audiences want, not a generalist!
You need to clarify the overarching theme that connects all of your videos. For your intended audience, this establishes an expectation regarding the content of your uploaded videos.
Do you assist people in resolving particular issues?Do you make entertaining videos about specific subjects?Do you think your videos will be liked by particular people?Because there is less competition in that area, the more specific your topic can be, the more interested people who want or need your content you will find!
For instance, assuming we drill down the subject “baking”, you could get:
Gluten-free vegan baking for health and fitness (a really targeted niche) Gluten-free vegan baking for baking (a huge topic) Vegan baking (a slightly smaller topic, but still a lot of competition) There will be fewer people at each stage of the drill-down, but the needs of that audience become much clearer.
The most effective method to find your substance specialty is a little past the extent of this article. However, we do have a comprehensive guide to assist you in narrowing down your search and selecting the ideal niche for you! Learn more by clicking the link below.
Uscreen logo: Is Your Video Content Enough for a Niche?Check out this article. Add “Pattern Interrupts” to Keep Viewers Watching YouTube Appreciates It When Viewers Watch Your Videos All the Way Through In tactic 12, you will learn that they place a high value on “audience retention.”
If you can keep a large number of people watching your content, they will give your videos priority over others and send you more traffic.
To see results, you don’t have to have everyone watch all of your videos. Simply put, you should aim to have at least 50% of your viewers watch your video!
If you are able to do this, according to research, YouTube’s algorithm will give preference to your content and suggest it for more search results or on a subscriber’s “Home” feed.
Utilizing what YouTubers refer to as “Pattern Interrupts” is one of the best methods for increasing the proportion of your videos that your audience watches.
Pattern interrupts are brief, out of the blue changes or breaks in your video that force the viewer to reengage with it.
An example is the best way to explain this.
Check out this video made by Mr. Beast. He uses pattern interrupts to break up the typical talking-head video structure, such as changing the angle of the camera or zooming in.
Pattern interruptions come in a variety of forms, such as:B-roll, GIFs, graphics, audio snippets—anything that is relevant to the subject of your video and will keep viewers engaged!
If you have any desire to dive deeper into how you can improve YouTube recordings, look at our full aide on the most proficient method to make an incredible YouTube video.
4. Perform Keyword Research for SEO on YouTube YouTube is the most popular video search engine in the world. For video content, it’s basically Google!
You must ensure that your videos are optimized to appear for the specific search terms people use if you want to increase your views on YouTube.
How do you carry it out?
by researching key words.
Users search for specific words or phrases known as keywords. Things like these:
When you tag, describe, and title your videos, you need to target the most relevant keywords for your content. This includes how to tie a tie, reviews of an espresso machine, and recipes for fluffy pancakes. This informs YouTube’s search engine of the subject matter of your videos!
Understanding the issue that your video is solving is the first step in conducting keyword research. You must immerse yourself in the thoughts of your potential viewers.
You can use a variety of tools to determine the search terms of your potential viewers. YouTube itself is the first.
Let’s say you want to make a video about the subject: what to do to make pancakes? You can see what keywords YouTube suggests by typing that into the search bar.
To see the most popular keyword search variant, substitute any word in your search query with an asterisk (*) as a wildcard.
Keyword research youtube pancake example I used an asterisk instead of the main verb in this search to see what other people used. They say “make pancakes,” not “cook pancakes,” in this instance.
However, you can also use the asterisk to suggest various keyword variations, such as these:
You can make a list of the most popular searches for pancakes keyword research youtube after searching for various variations of the keyword—in my case, “pancakes.”
For me, the searches that appear to be most popular are:
What to do with pancakes?how to make pancakes that are fluffy.Also, how to make pancakes with bananas.You have learned three things from this search: The public desires pancakes that are both healthy and fluffy. How do I enroll?)
You can get assistance from additional free and paid tools like TubeBuddy and Keywords Everywhere if you need more specific insights.
You can use these tools to determine which keywords to use by providing metrics like search volume and competitiveness.
Underneath, you can see I’ve utilized TubeBuddy to check which watchwords have a moderate to high hunt volume and low contest:
How to make pancakes keyword search tubebuddy How to make fluffy pancakes keyword search tubebuddy If you have a smaller channel, I would suggest starting with long-tail keywords, which are those with more words and specific statements. Long-tail keywords typically have less competition from other channels.
You’ll have an easier time ranking right now because of that. Additionally, as your channel grows, you can begin targeting keywords that are more competitive.
5. Perform Keyword Research for Google SEO Optimizing for Google is an additional strategy for increasing YouTube views. Yes, that is correct!
Google’s video carousel appears in 67% of desktop searches and 54% of mobile searches, according to searchmetrics. Over 90% of those searches are carried out on YouTube, which controls the video search market share.
Google’s video carousel indicates that a lot of people are looking for videos similar to yours, and Google is actively attempting to send them your way! how to make pancakes
Even better, you don’t have to put in a lot of extra work to boost your ranking chances.
You can use Google’s search bar to see which suggested keywords will help you rank, just like in the Keyword Search for YouTube SEO section.
How to make pancakes with Google Search Suggestions You must confirm that your YouTube and Google keyword lists overlap.
In this instance, popular YouTube and Google searches include “how to make pancakes” and “how to make fluffy pancakes.”
After that, you can use Google’s handy oopen-sourcepen source search trends tool to determine which keywords have a lot of interest.
Google trends for keyword search pancakes You can also sort the trends for search by YouTube results:
The most common searches for the terms “how to make pancakes” and “pancake recipe” can be seen in this YouTube filter for Google search trends. However, these keywords are also highly competitive. As a result, it’s harder to rank for them!
As a result, we advise targeting long-tail keywords with low competition but a respectable number of searches.
6. Now that you have your keywords, it is time to use them in your video titles.
When people watch your videos, the first thing they see is the title.
To give your headlines the best chance of ranking, make sure they are relevant to what your target audience is looking for, accurately describe what’s in the video, contain the keyword you’re trying to rank for, and do not contain clickbait.
In point of fact, research demonstrates that titles that are longer than 50 characters have a lower chance of ranking well on YouTube.
Returning to our #1 flapjack model, you can see the great utilization of explicit and wide watchwords in this title.
Recipes by Carina: How to Make Pancakes has 607K subscribers, which is a medium-sized channel in comparison to the largest channels, which have over 50M subscribers.
This particular video received 14 million views, significantly more than the channel’s subscribers! Additionally, the video appears in Google’s video carousel and ranks on the first page of YouTube’s SERP.
7. With attention-grabbing thumbnails, you can get more clicks from search results. Custom thumbnails can help you do this.
This is important because YouTube will consider your video to be more relevant to the search query the more people click on it.
Returning to our example of a fluffy pancake:
The searcher’s query is clearly answered by the thumbnail, as can be seen. It looks like the kind of pancake stack the searcher is probably trying to make:
How to make pancakes video title on YouTube Instead of using a still from your video, we recommend making your thumbnails your own. This allows you to:
Include a pertinent image that clearly demonstrates that you are responding to the searcher’s query. Usually, it’s a good idea to use a person, an object, or both.Keywords can be used to reinforce the message or elaborate on the subject matter of the video.Your audience will be able to visually distinguish your videos from those of other YouTube channels if you employ a consistent color scheme throughout your channel. Additionally, color schemes draw the attention of the viewers. On the color wheel, you can use colors that contrast or complement one another. Your videos will stand out more against the gray background of YouTube thanks to this.Take a look at the Uscreen YouTube channel’s thumbnails:
Uscreen’s brand color, blue, is frequently used in YouTube channel thumbnails, making it stand out against the gray background and bolstering Uscreen’s branding.
We’ve also used a variety of graphics, keywords, and faces with obvious expressions that grab attention.
You can watch this video to learn more about how to quickly and easily create thumbnails:
8. Track down Valuable chances To Lift Your CTRRegarding the matter of navigate rates:
You can get even more out of our thumbnails and titles with the premium “Click Magnet” tool from TubeBuddy.
You can tweak your titles and thumbnails in a way that will help you get more attention and a higher CTR by implementing the suggestions it provides.
You can learn more about the tool and its use by watching the TubeBuddy video:
9. Optimize Your Video Descriptions to Improve SEO and Maintain Viewership Video descriptions are of the utmost significance.
They are the ideal location to include the keyword variations you discovered earlier to boost YouTube SEO.
You can also include links and other useful information to keep viewers on your channel and make watching videos more enjoyable and informative.
The subject of the video should be the primary focus of the description. According to research, the optimal length of a video’s description for ranking and view performance is between 300 and 400 words:
youtube video depiction modelYou can follow this depiction layout which by and large functions admirably:
Include a call to action (CTA) to subscribe to your channel and an opening sentence that includes your keyword.Your video should be summarized and described in the first 50 to 100 words.Add context to the video by writing a 400-word passage. List relevant videos from your channel that you recommend.For more advice, you should also check out the YouTube guide to writing descriptions that are intelligent and easy to find.
10. Add Timestamps to Help Viewers Find What They Need If There’s One Thing People on the Internet Have in Common, It’s This:
They require responses immediately.
Because you have to watch the video until the presenter gets to the part you want to know about, it can be hard to get quick answers from videos. Dissimilar to a blog entry where you can hop about.)
If viewers continue to click away from the video before they reach the meat of it, this could have a negative impact on those crucial watch-time metrics!
However, there is a way to increase those crucial metrics and attract more attention. Adding timestamps to your videos is all that is required!
Your video description contains links that users can click to jump to a specific section or piece of information. They appear as follows on our Uscreen YouTube channel:
You can be as specific as you want with the titles for each section (bonus points for keywords!) on YouTube. so that viewers can quickly access the information they desire.
You must type the time in your description in this format in order to create a timestamp: hh: mm: ss, which will generate a link with a timestamp on its own.
00:00:10 00:10:13 01:20:25 You can then name the “chapters” in your video by adding a description between each timestamp.
Chapters must be at least ten seconds long and include a 0:00 timestamp in your description to activate the feature.
Using timestamps increases your chances of appearing on Google’s key moments feature, which is yet another advantage.
When a video has important anchor points, Google adds links to them on the Google search page.
Google Key Moments Example YouTube’s free Creator Academy offers a brief tutorial on how to add timestamps: