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Independent musicians that aspire to break through in the music industry might not have the same financial means at their disposal as chart-topping bands to expand their fan base. But today’s internet environment makes it simpler than ever for upcoming musicians to have their songs noticed. To learn the best ways to promote your music on YouTube.
How to Market Your Musical Work
These useful hints can be used by independent musicians who want to create a music marketing strategy.
Work on your online marketing
Create a presence online across all the main social media sites to interact with your target market. Make short-form music-driven videos with artistically incorporated song clips.
Make a digital press kit
An electronic press kit (EPK) is a pre-assembled digital resume packed with marketing resources that you may send to influential people in the music business. It equips record companies, agents, producers, venue bookers, and the media with all they need to know about you as an artist. An artist profile, pictures, videos, press releases, contact details, and any scheduled shows should all be included in your EPK.
Publish a website
Create a website for your band or yourself so that music listeners may find your discography there. Include your tour dates, artist biography, discography, merchandise store, email list, social media links, new releases, electronic press kit link, and links to your new music streaming sites.
Make your music available on streaming services
Create artist profiles on all of the main music streaming services and upload your created tracks to provide the public with a central location to listen to your work. You can keep tabs on how well your songs are performing on various outlets.
Employ email marketing
At your live performances, distribute fliers and set up sign-up tables in person. To encourage sign-ups, provide your subscribers exclusive benefits like merchandise discounts or early access to shows. Once you have a sizable subscriber base, you can utilise email marketing to advertise new albums, reveal tour dates, and provide general music news.
Send out a pitch to music bloggers
Your music genre-specific specialty blogs will frequently be more successful. Send links to your most popular tunes, your EPK, and a brief description of your sound to music bloggers in your communications.
Message playlist curators
On streaming services, user-maintained public playlists can give your work a lot of visibility. Even one song appearing on one of these lists can encourage new listeners to explore the rest of your online music library. In order to improve your chances of success, look for playlists that fit your genre. For instance, a heavy metal musician is more likely to have a song on the “Mosh Pit Favorites” playlist than the “Coffee Shop Easy Listening” playlist.
Connect with your audience at live events
To grow your fan base and interact with your audience, go on live, in-person performances. It’s likely that when you first start out, you’ll have to perform in intimate settings like neighbourhood taverns and coffee shops. Use your email list and social media channels to decide which towns to tour after your fan base has reached a sufficient size.
Publish a music video
One of the finest ways to promote your music online is get help with some YouTube advertising services. Make an effort to be imaginative. When coming up with the idea for your video and consider a hook that might make it popular. Such as basing it on a current viral meme trend or shooting it in a single complicated take. Simply record a live performance and edit the video in an original way if you are working with low resources. Share and host music video excerpts on your website and social media platforms.
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