SEO can be a difficult job. The competition is stiff, and the search engines are constantly changing their algorithms to give more weight to certain factors than others. Even with all of this in mind, there are still some common SEO issues that plague even the most experienced SEO services expert—and they’re not always easy fixes. In this post, we’ll review four common SEO problems and how you can address them so your content ranks higher in search results:

Duplicate content

Duplicate content refers to when the same information is found in multiple places on a website. In order to avoid duplicate content, you should always try to use unique titles, descriptions and headings for each page.

Here SEO Services expert said that having duplicate content can be problematic because search engines don’t know which version of a particular piece of information they should index.

For example, if your homepage contained an introduction paragraph that was identical in both its text and HTML code as another page (say an about us page), it would be hard for Google to determine which version of that paragraph represents the true copy.

As such, it could end up indexing both versions—or neither! And if this happens too often, your site will lose its ranking value in search engines’ eyes because it will appear messy or spam-my.

Slow page load time

If your site is slow, you may be spending too much time waiting for a page to load. The search engines want to serve up content that’s quick and easy to read, so they can’t wait forever for a page to load.

To check whether your site is performing well in this regard, try using a tool which will generate an analysis report that will tell you how fast or slow the page loads, as well as providing suggestions on how to improve performance based on their findings. This report can be used as the basis for improving things further down the road if needed!

URL redirects and canonical URLs

URL redirects are used to send search engine crawlers to the correct version of a page. If you have any pages that have been moved or changed in some way, you can use a 301 redirect (permanent) or 302 redirect (temporary) to send crawlers to the right place.

Canonical URLs are used by search engines like Google and Bing to understand which pages on your site are duplicates of each other, and which one is “the original.” They work kind of like a hash tag: when you add rel=”canonical” tags onto the header of your HTML code for each duplicate page, it tells Google which version is truly unique, so it knows how many times each page should appear in search results for queries about specific topics.

You can set canonical URLs per-page if needed; just make sure they all reflect the same thing! For example, don’t accidentally set two different canonical URLs for two pages with nearly identical content because then all sorts of bad things might happen.

Broken internal linking

Internal linking is one of the most important factors for a site’s search engine performance. Broken internal links can cause a drop in organic traffic, conversions, customer satisfaction, and search rankings. These issues can lead to an overall loss of users and revenue for your website.


For example: if you have an article on your website that links to another piece of content but the link is broken or not working properly then this will cause problems with both user experience (UX) as well as search engine optimization (SEO). According to SEO services the UX problem is that users will come across broken links when they are searching through different pages/sections of your site which becomes confusing because they do not know where they should be going next! This leads us right into our next point.

Missing SSL certificates

An SSL certificate encrypts data, making it impossible for anyone but the intended recipient to see it. This is important because if your site isn’t encrypted, people can use a simple technique called sniffing to intercept your data and impersonate you on social media platforms in order to steal information from users who trust them.

It’s also very important for SEO because Google has stated that having security in place will help websites rank higher than those which do not have an SSL certificate installed. As Google explained: “Sites that have deployed HTTPS by default tend to perform better in our rankings.”

Google has also made it clear that they will be giving more weight to sites with secure connections over insecure ones when ranking search results; this means it could mean more traffic from organic searches if you upgrade your site’s security—which is another reason why adopting HTTPS should be high on any company’s priority list!


With the right tools and techniques, you can eliminate these common SEO issues. Whether you’re a beginner or an experienced SEO professional, everyone can benefit from learning more about technical SEO.