Reaching subscriber milestones is essential if your goal is to earn money on YouTube. For instance, in order to sign up as a YouTube Partner and begin making money from ads, you must have at least 1,000 subscribers. And as you gain subscribers, you move up the “benefit level” ladder on YouTube (think: awards, managers and production aid, starting when you hit 100,000 subscribers).
What if you want to use YouTube for video marketing and branding purposes rather than for earning money right away? You still require customers. They increase your watch time, play counts, and engagement, all of which are significant signals to the YouTube algorithm. Learn how to get people to click the Subscribe button so you can get more subscribers on YouTube.
10 Tips to get more YouTube subscribers
1.Encourage your audience to subscribe
There are few things easier than this. Sometimes all that’s needed is to remind your audience. Do you think asking for the subscribe seems too pushy? If you inquire too soon or too frequently, it may be. However, a brief request to subscribe at the conclusion of your video will only make it simpler for viewers to follow your progress.
Don’t forget to provide evidence of your channel’s value to viewers. Make sure to only request the subscription after providing viewers with fresh and helpful information or after making them laugh.
2.As you wrap up your video, hint at your upcoming project.
An act of anticipation is YouTube channel subscription. If you’ve done your job well, viewers who have just seen what your brand is about are primed to want more
The most natural way to get people to tap subscribe is to hype your upcoming video and make it clear why they shouldn’t miss it.
Naturally, to do this you must have a firm grasp on your YouTube content schedule and be aware of what is upcoming. (I’ll have more to say about that soon.)
3.Authenticate your Google account.
All YouTube users are by default able to upload 15-minute videos. You must verify your account in order to create content that is longer than that. This is a crucial step for anyone who wants to create a professional channel because longer videos give you more options for the types of content you can produce.
4.Engage your audience in conversation and make some pals (a.k.a. build community)
They’re more likely to want to continue watching your work if you develop relationships with your viewers. React to remarks. Retrace their steps back. Yes, it’s exciting when a well-known YouTuber leaves a comment on your video, but who knows who will be well-known in a year? Create a group of peers and support one another. (I am, after all, referring to shine theory.)
Once you’re established, your audience will also be a great source of free content ideas for your subsequent videos. You don’t have to take each one, so don’t worry.
Utilize Hootsuite to manage your YouTube presence. In addition to uploading and scheduling videos, you can also add comment streams to your dashboard. By doing it so, you can easily review, respond to, and/or moderate comments on all of your videos from a single location.
5. Include a unique channel trailer
Making the most of the featured video area at the top of your channel page is possible thanks to YouTube’s customization options. You can decide to play one video for current subscribers and a different one for unsubscribed viewers. Create a channel trailer for viewers who aren’t subscribers to let them know what to expect from your channel and why they should join.
6.your video thumbnails with a logo
A thumbnail is a still image that covers your video and has a resolution of 1280 x 720 pixels. Consider it a miniature movie poster. Your first and best opportunity to get someone to click on your video is now. (Except for the titles of your videos; more on that later.)
Why bring this up here when we aren’t discussing getting YouTube views today? (We have a different post for that.) As another aspect of your channel branding, consistent, polished custom thumbnails are important. They can aid in introducing you to new viewers in a more personal way.
Make sure your thumbnails all have the same branding. Use the same font, colour scheme, or even frame composition across all of your videos to help viewers recognise (at least subliminally) that they are viewing content from your channel.
7. Include clickable subscription tools from YouTube in your videos.
A few integrated clickable tools are provided by YouTube to assist you in turning video viewers into channel subscribers.
End of video
Before YouTube’s algorithm moves viewers on to the next video, you can prompt viewers to subscribe with this still image at the end of your video. As long as the video is longer than 25 seconds, you can add an end screen during the upload process.
In order to start converting subscribers from your existing content right away, you can also go back and add end screens to existing videos.
Select the video you want to add an end screen to from the left-hand menu of Creator Studio by clicking Content, then click Add End Screen. To add a Subscribe element to your video, click the End screen box on the right side of the screen.
In the bottom right corner of your video, there will be an additional subscribe button that will hover there. When the watermark appears in your videos is completely up to you.
Select Branding under Customization in YouTube Studio’s left menu to add the watermark. Now, the watermark will be visible on each of your videos.
8. Consider playlists as a tool
Playlists are a fantastic way to increase the number of views on your YouTube channel. A YouTube playlist autoplays a selection of videos in a specific order, much like a Netflix series. The viewer just needs to relax and wait for the content to load up instead of actively choosing the next video.
Consider each playlist as a mini-channel or a running show. Someone has many reasons to subscribe for more videos if they watch a few in a row and enjoy them all. Unsurprisingly, playlists can be found in the Playlists tab of your channel.
9. Strategically display your content on your channel page
.You can add up to 12 sections to your channel homepage using YouTube Studio’s layout tab. This enables you to showcase your best content up front so that new visitors can view it before deciding whether to click the Subscribe button.
Sections can also be used to display the playlists you made in the previous tip. Use playlists that are specifically designed to meet different viewer needs to draw attention to the extensive value you offer right away.
10. Hold an event
Check out our guide to organising a YouTube contest if you’re looking for a quick boost in engagement or simply feel like your subscriber count has reached a plateau.
Important actions include picking a prize that resonates with your audience and requesting that viewers subscribe and enable notifications in order to participate.