Music promotion and YouTube video promotion are critical for artists, songwriters, DJs, singers, and bands who wish to sell their music, inspire their followers, and perform live. It has never been easier for musicians to promote their work, thanks to the influence of new technology on the industry. Musicians, on the other hand, nevertheless confront difficulties in selling their creative work and gaining attention. Gone are the days when we would go to the record store to get the latest album by our favourite singer. We now use music streaming services and YouTube to see music videos. How can musicians make a living in this oversaturated and ever-changing industry?
1.Establish a brand
You’re a musician, but you’re also an entrepreneur when it comes to YouTube video promotion. To stand out from the crowd, you’ll need to develop a powerful brand. Consider a well-known vocalist, such as Beyonce. What is the first thing that springs to mind when you think of this question? Words like “amazing singer” come to mind, as well as “powerful,” “empowered,” and “Queen Bey.” All of these factors come together to form a mental image or brand. Consider how you want your brand to seem right from the start. For successful music promotion, it will be a component of every piece of material you make and should be consistent across all platforms and actions.
2.Create a webpage
The importance of a website in your YouTube video promotion campaign cannot be overstated. It’s a simple way to showcase your best work. Furthermore, event promoters appreciate musicians’ websites. There are also some fantastic systems, such as WordPress, WIX, and Shopify, that provide customizable templates for building your own music marketing website. You should sell your music on your website and feature it prominently on the homepage. Your fans can also view and purchase tickets for your forthcoming shows on your website. Even if you don’t perform live, your music website should have contact information or a contact form so that clients may simply hire you for a private event.
3.Demonstrate a robust social media presence
These days, the most crucial part of music promotion is social media. Facebook and Instagram are excellent channels for promoting your music because so many people use them to discover new music. Create Facebook, Instagram, Twitter, and YouTube accounts. This may appear to be a lot of work, but utilising programmes like Coshedule or Hootsuite, you can share the same information across many channels. Create a YouTube music video, edit it together, and share a 5-10 second preview on Instagram and Facebook before tweeting about your new release with the link.
4.Develop a following
If you’re concerned about starting from scratch with your audience, you might attempt transferring your existing personal accounts to your brand account. You’ll be able to keep all of your current followers this way. Except for Facebook, which has rigorous requirements for company sites, this works on most networks. Make sure the content you provide is relevant to your brand. Update your bio section to include a description of your music and work and change your profile image to your logo. Remember to include 1TP3 hashtags and emoticons in your posts.
5.Involve your supporters
Before you go out hunting for new fans, build loyalty with the ones you already have. Make your biggest fans, whether you have 5 or 500 followers. Inviting people to participate and interact is a good idea. To receive feedback on topics like song names, use Instagram’s “Ask a Question” option in your Story. When all of your fans are involved in your music promotion, it works best.
6.Make your music known
Of course, music marketing is ineffective without advertising. By winning tickets or a free autographed merchandise bundle, you may advertise your next show or record. To promote the performance, try live-streaming several scenes before the show. Another cost-effective option to market your music is through paid advertising. You may boost your Facebook or Instagram posts for just $10 to reach a wider audience.
7.Platforms for music streaming
You should be on platforms like Spotify and Soundcloud in addition to social networking. Not only can you promote and sell your music on these sites, but you can also obtain feedback and observe how your fans react to your tunes. Before deciding on a platform, think about which one best fits your genre and where your fans might be. If you compose electronic or house music, for example, Soundcloud is the best platform for you. Before making a decision, think about the features and costs of each platform.
8.Keep track of everything
In today’s music industry, video marketing is crucial. Everyone wants to know more about you as an artist, and there’s no better way to do so than through social media.Videos on social media platforms are a better way to reach out to your fans. It can be a mixture of non-musical and musical content; just make sure to record every step of your journey on camera. You don’t have to hire a cameraman or an editing crew. Simply use your phone to film and use these tips and tactics to improve your footage.
9.Collaborate with well-known artists
Collaboration with other famous artists in your sector should be a part of your YouTube video promotion strategy. Inquire with music influencers in your genre about collaborating on a tune. You may cross-promote on a modest scale, be present on each other’s platforms, and exploit each other’s communities by cooperating with a few artists, even if it’s just a friend.
10.Keep in mind tried-and-true music marketing strategies
Don’t overlook classic music promotion strategies, which are still effective in promoting a song or band. Consider the following scenario:
- Request permission to leave flyers or posters at a music store in your town or neighbourhood.
- Send out email newsletters to your fans with information about forthcoming tour dates and music releases.
- Create and sell band stuff such as t-shirts; when your fans wear them, it’s free publicity! They’re worn by fans! You can also include items such as posters, stickers, phone cases, and music lesson videos.
- Physical CDs and vinyl can also be sold signed, and people still buy them! In the previous 12 years, annual record sales in the United States have surged 15-fold.