I was considering which marketing strategies brought the greatest attention to our music. YouTube Music video Promotion Channels was the obvious answer. YouTube promoters, promo channels, music promo channels, broadcasters, YouTube bloggers, and a number of other terms have been used to describe them. Some may be familiar with this topic, but many will not. However, one thing is certain: they are the new tastemakers in electronic music. With radio, record stores, and even digital outlets like iTunes and Beatport losing their significance, streaming is becoming the most popular way to listen to music. It’s all about YouTube, Soundcloud, and Spotify these days. Over the course of 2014, YouTube, Soundcloud, Spotify, Vevo, Vimeo, and Rdio received 434 BILLION views.

What are music marketing channels on YouTube?

People started creating YouTube channels to upload music in 2008, and it became popular. Often, youths between the ages of 15 and 20 create films with songs they like and cool artwork so that their friends and others can listen to the music. The music was chosen to show support for the artist or because the tracks were not yet available on YouTube. As a result of this tendency coinciding with the rise of electronic music, the majority of promo channels are now promoting Electronic Dance Music (EDM). As YouTube expanded in popularity, so did the number of promoters, and an eco-system arose in which many EDM producers competed to be included on the most popular YouTube music promotion channels.

How can you receive a promotion?

This is an excellent question to ask, and the answer is essentially the same as it is when trying to sign with a record company. First and foremost, you must have excellent music, strong (visual) branding, and properly configured web profiles. Following that, it’s all about cultivating relationships and adding value. Trying to figure out how to stand out from the throng. The golden guideline is to never spam, and to only pitch products to those you know will appreciate them. Our pitching guide might help you learn more about pitching. The most popular promotional channels, particularly the ones I’ll describe below, all receive a large number of contributions. The most effective approach to figuring out who the channel operators are, establishing relationships with them, and submitting material via tailored emails If you can’t seem to contact them, you’re already ahead of the game if your product is great and you’re sending them a short, to-the-point email to the correct address, with their first name included.

A Collection Of The Best

This works by having a few marketing channels dominate a particular sound or style. The bass music scene is dominated by a few promoters. A few more deep house tracks. And so on. I’ve put up a list of the most influential tastemakers in today’s electronic music genres. This list isn’t thorough — there are a lot more promo channels – but it’s a good starting point for figuring out which players to approach in each area. When it comes to pitching them, don’t regard my genre definitions as exhaustive of all the music they promote. If the music is excellent enough or the goodwill is strong enough, many of them will venture beyond their respective genres.

  • Use simple email subject lines. “Artist name – Track name (Possible version)” is the format we discovered to use, so “Ark Patrol – Voyager” or “Eastside – Ellie (Ark Patrol Remix)”.
  • Send only completed materials. There are no tracks that are still in the works. Make sure everything is mixed and mastered appropriately.
  • Only provide material to which you have complete ownership. There will be no unauthorised remixes, bootlegs, or tracks with ambiguous samples.
  • Pre-release music is accepted. Promoters enjoy acquiring songs before they are released, and the greatest of them plan their uploads weeks in advance.
  • Offer them first looks or exclusives. Exclusives are those who have exclusive access to the upload. Typically, this is done under a multi-day embargo, such as a three-day exclusive beginning on the release day. Premieres are exciting.
  • A stream should always be included. Promoters hate having to download a music before listening to it. This is where private Soundcloud sharing links come in handy.
  • Always include a link to a download. Either activate ‘download’ on your Soundcloud upload and mention it in your email, or include a download link from a reputable hosting service like Dropbox or Google Drive. TIP: Zippyshare and Mediafire are not recommended due to pop-ups and sluggish download speeds.
  • We like to include the release description (press text), private download links for the promoter, public download / buy links (which will be active on release day), and the artist and Heroic’s social media links in the description of the private Soundcloud upload.