I heard Kurt Hugo Schneider’s interpretation of a Justin Timberlake song over the weekend and immediately thought of Esmée Denters, who was possibly the first musician to achieve commercial success through promote YouTube channel. That reminded me of an obscure radio cover she made that I had to track down, and then I discovered in the connected videos that Esmée had auditioned for The Voice UK. I assumed she would win because Esmée is incredible, but I wanted to double-check. Although she did not win, which was unlikely, it prompted me to compare Esmée to one of her contemporaries, whom I also admire,

6 Takeaways for Musicians from YouTube

If an artist wants to rank as high as possible, music videos require the same amount of love and care as other types of material. This is especially crucial for musicians who cover other artists because they will be competing not just with the original artist but also with other cover artists. So, how can YouTube creators make sure their films get discovered? Here are six helpful hints:

Use the title of the song in your title

The labelling on Esmée’s videos was the first thing I noticed. Every single one of her covers starts with “me singing.” Although she may be a top performer in terms of “me singing,” I’ve noticed that singers like Kina and Kurt begin each of their newer renditions with the song’s title. In general, videos rank highly for phrases that appear at the start of the title and description box. So, by titling the video “me singing” rather than the song’s title, Esmée is handicapping her chances from the start, requiring her to rely on her following and their capacity to share the video rather than search. Esmée isn’t even in the picture.

Tags are also crucial

Although the title and tags are inextricably linked, I felt it was necessary to address them separately. The tags on Esmée’s video are basically the suggested tags. It’s another debate if suggested tags regularly outperform bespoke tags, but in this situation, there’s a considerable difference in not only the type of tags but also the number of tags. “Rihanna (Musical Artist)” and “Esmée Denters (Musical Artist)” were among the tags used by Esmée. She ended her video with six tags.Kina’s video, on the other hand, featured 21 tags, ranging from multiple versions and spellings of the title to the artists involved in the original as well as the cover. By going deeper.

Work together

Although not everyone can assist on every movie or type of video, you should benefit immensely whenever a project allows it. Kina is collaborating with many artists in this situation, whilst Esmée is directing her own video. Working with other producers provides opportunities to not only expose yourself to new viewers, but also to use them in your video advertising. Esmée’s most popular video to date, with over 24 million views, is a fantastic example. It was a collaboration with Justin Timberlake, whose vocals can be heard throughout the cover and who also appears in the video at the end. I recall seeing that video the first time I saw it.

Keep an eye on your audience

One of the more important criteria that I’ve missed up to this point is the size of each musician’s audience. Although this is a wider picture comparison, there is a valuable lesson to be learned here. Esmée started posting on other channels after she started working with a YouTube label. She had to handle not just her primary YouTube channel, but also a secondary YouTube channel and a VEVO channel. This made her a difficult artist to follow and trace, and her fan base was dispersed across various platforms. Kina’s postings have stayed pretty regular over the years, which has helped her retain contact with and the devotion of her following. Both have experience working with labels.

 Engage and Connect With Your Audience

I know I just said to keep your audience centralised, but it’s especially vital for artists to use Patreon to augment their revenue while also providing extra incentives and prizes for their most devoted fans. It might mean the difference between having to work a second job and being able to focus exclusively on your interest. Don’t simply use crowdsourcing to fund one project; use it to fund yourself, your aspirations, and give back to people who have supported you the most. Kina now closes her videos with a special shout out to her Patreon supporters. She provided shout outs to random viewers and supporters even before she started utilising Patreon.

 Add some spice to your music video editing

I’m not saying that a single aspect can’t work with internet video, but viewers are likely to be distracted by their phone, several tabs, and a variety of other factors. Make a change to the scenery every 5-10 seconds to offer people a cause to stay watching outside of the material. Kina had a dedicated cameraman/editor as well as collaborating with other artists. This made it possible to create a far more dynamic set of angles. Even if you’re the star and shooting and editing everything yourself, you may use easy zoom and pan edits to create the illusion of a different camera angle when putting together your final product.