The majority of people are apprehensive about using YouTube to market their business. However, you shouldn’t be, for the following reason: the most popular videos aren’t professional productions. They’re merely a girl or a guy that stands in front of a camera and talks about something they’re passionate about. There’s no need for expensive equipment.

Here are 12 of my favourite YouTube marketing suggestions for your business.

Take After What Works

Don’t start from scratch. The videos that go well are usually hilarious, strange, or useful. Spend an afternoon learning what works by viewing promote YouTube video. Find out which videos have the most views, high ratings, comments, or subscribers in your market. What exactly are they doing correctly?

Use Keywords Throughout

Including your keywords in the title, description, and tags is the greatest method to help people find your films. For more categories, use the Google Keyword Tool to identify variations of the keyword.

“Plant Tomatoes” is an example keyword.

TITLE: Tomato Planting Instructions – DESCRIPTION Are you interested in learning how to grow tomatoes?

Watch this tutorial NOW!!

TAGS: grow your own tomatoes, how to plant tomatoes, how to plant tomatoes

Take Keywords from Well-Known Videos

Find the most popular videos in your niche and duplicate the tags they’ve included. When someone watches your movie, it is more likely that it will be placed under “suggestions.”

Select the Best Thumbnail Photo

  1. Select My Account > My Videos > Edit from the drop-down menu.
  2. Choose the thumbnail that will draw the most attention to you.

Create Your Own Channel

Customize your channel (profile) and make it seem great before posting your videos. Include some information about yourself as well as a link to your website.

You can add overlay text to your videos on YouTube. Make calls to action with them.


After watching your films, you should not ask consumers to buy your products. The majority of people are unprepared for this. You’ll get a far greater reaction if you plan your marketing funnel. Here’s an example:

Video on YouTube > More Videos Can Be Found on My Blog > Sign Up for My Exclusive Videos (This Is Where You Capture Email Addresses) > > Try to sell them something inexpensive. Attempt to sell a high-ticket item to previous customers.

Video Reactions

Look for videos that are similar to yours and, where suitable, post yours as video responses (don’t spam). This will allow you to benefit from a large portion of the traffic generated by these videos.

Make a playlist

Playlists are a terrific technique to attract a lot of people to see your videos.

This is how:

  1. Make a new playlist for your video.
  2. Include excellent videos on the same subject (from other people)
  3. Give the playlist a clever name (consider your keywords). “Dog Training Tips,” for example.)

Publicize Your Videos

It is insufficient to simply upload videos to YouTube. You must publicise them.

Here are some suggestions:

  • Your videos should be embedded in your blog.
  • Send your YouTube URL to your contacts and friends.
  • Inquire about the lists and contacts of people you know.
  • Write a video-related article and submit it to article directories and forums.
  • Make your video available on LinkedIn, Facebook, Twitter, and other social media platforms.
  • ASK PEOPLE TO SHARE – Including phrases like “Please Retweet” or “Share this with your friends” when publishing on social media is quite helpful.