To get you started, here are some YouTube music video promotion statistics. Every day, 5 billion videos are watched on Youtube, which has over 1 billion users, and over 20% of viewers who start watching your video will leave after the first 10 seconds (so make that intro pop!) That’s a lot of videos and individuals, and you’re probably thinking to yourself, “That’s insane!” “How am I supposed to stand out in that environment?” However, you’re looking at it incorrectly. Consider it a tool for reaching out to all of those users! There are amazing potential for musicians to be heard on the platform, to collaborate, to acquire a fanbase, to get their name out there, and, oh yeah, to get their name out there. Youtube is a fantastic tool that is underutilised by electronic underground artists, and there are numerous ways to market your music using only Youtube. So we’ve compiled all of our expert advice to help you get your music out there.
PROMOTIONAL MUSIC CHANNELS
It’s no secret that a release from a major music promotion outlet can help you break into the industry and establish your career. A Proximity, Majestic, Suicide Sheep, or Dubstep Gutter feature can work wonderfully! These channels, like Vloggers and Gamers, rely on the cash generated by their videos. As with all of these promotion strategies, you’ll have to accept that they’ll profit from your music in exchange for the visibility you’ll receive. So, where do you look for these promotional channels? Start with the YouTube search bar. Set the filter to ‘channel’ and search for the genre you created. Look over the first few pages and read them. Look over the first few pages and read some of the channel descriptions. You should be able to tell whether or not a station promotes music. From there, go to their channel and look through their videos to check if they are continuously releasing new music and if they are the type of music/genre/theme that might suit your track. When you’re sure this channel is what you want, go to the about page and look for the business email. After that, write them an email to pitch your music. There are a few things to remember.
GAMERS AND VLOGGERS
Vloggers and gamers are constantly looking for new music to use in the background of their videos, and that music might be yours. What are they looking for in terms of music? Isn’t it possible for them to use anything from their iTunes library? … So, some background information. Vloggers and gamers want to be able to monetize the videos they upload; for many of them, it’s a full-time profession, and they rely largely on the revenue generated by YouTube adverts. As a result, they want to ensure that the music they employ in the background of their videos does not result in a copyright strike or a loss of revenue from the video because they did not obtain permission from the artist. Because they can’t utilise any old song from their iTunes library due to the risk of a copyright strike, vloggers and gamers must look for fresh ‘copyright free’ music that they may use in their films without fear of a strike or a lawsuit from the artist. Consider the NCS. Their channel was created to assist Vloggers, Gamers, and other Youtubers in finding new music that is appropriate for their channel. They filled a void, and as a result, their channel has grown significantly.
Collaborations, as the name implies. Collaboration is always beneficial. Collaborate with those who are a) in need of something you can supply (music for gamers and vloggers), b) can provide something you’re missing (music visualiser channels to generate graphics for your track), and c) have similar abilities to you to create something spectacular (other producers) If you collaborate on one channel, you should also collaborate on the other person’s channel to assist both of your audiences grow. Overall, I believe this one speaks for itself, so we won’t spend much time on it.
If you’re like me and watch a lot of youtube videos every week, why not take a few moments to leave a remark on each one? Attempt to acquire the video’s highest-rated comment. As a result, if someone scrolls through the comments section, they’ll see yours at the top and may be enticed to check out your channel if they agree with your comment or find it humorous, etc.
So, how did you obtain the highest-rated comment? There’s no science or technique behind it; most of the time, all you can do is post and hope for the best. Here are some pointers to help you reach the top.
- Make it timely.
- Record your reaction to your favourite segment.
- Share your thoughts.
- Spread Happiness (as cheesy as it sounds, it works).
- Make a statement that others will agree with.
also enjoy commenting; it’s not as well-known as a’marketing’ strategy, but it’s worth considering as a method, especially since it only takes a few minutes to complete and then you can forget about it. We’re making the most of YouTube’s potential for artists to promote themselves.
So, if your music is predominantly dubstep, the first step with playlists is to use Youtube’s search function to locate key phrases that surround your music/track/genre (The keywords are the suggested words, phrases that come up when you start typing, this shows that it is a common search and other people have done it before). Most likely, key words/phrases associated with dubstep will include “best dubstep” and “royalty-free dubstep.””New dubstep 2018,” “dubstep mixes,” and “dubstep remix” are all cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval
So let’s take the term “best new dubstep remixes of 2018” and expand it to make a playlist. You’d then go out and discover new remixes that suit that description on YouTube and add them to your playlist. Then, for obvious reasons, you’d add some of your tunes to this playlist, place your version at the top, sprinkle a few more of your remixes among the top 15, and fill the rest of the playlist with the other remixes you discovered.
Hashtags are a relatively new feature that has finally arrived on Youtube, having been introduced in mid-2018. So, how do you put them to use? As you would for Instagram, Facebook, and Twitter. You can use hashtags to link to other content on the platform using the same hashtag. So, why are we using them on YouTube? Hashtags are used to assist other people find your content and to help you rank higher in SEO (Search Engine Optimisation). Example: When you use the hashtag #dubstep, you’re telling Youtube’s algorithms that your video is about dubstep, which will help your video rank higher. Simply include three hashtags in your description or one in your title to use them. When you’ve utilised one successfully, you’ll know.
It will be difficult for you not to win on YouTube if you have the channel essentials in place and use the marketing/promotion tactics indicated above (along with great music, of course). You only have to take advantage of the numerous chances available on YouTube. So keep this in mind the next time you’re promoting your music: “Where are people’s eyes on this platform, and how can I get in front of them?”