One of the most difficult challenges marketers confront with video is reaching a larger audience. The importance of video dissemination is equal to that of video production. Your film is bound to languish on the Internet’s dusty shelves if you don’t have an efficient best YouTube promotion company strategy in place. However, if you properly promote your video, you will receive a consistent stream of traffic to your video material on a regular basis.
What are the video distribution methods that will allow you to share your video widely?
Here are seven of them.
1.Make sure your YouTube keywords are correct
YouTube is undoubtedly the most popular place for most videos produced by businesses and people. It’s no surprise: it’s the world’s second-largest search engine after Google, with 1.68 billion users. It seems sense to consider it similarly to a search engine in this aspect. It’s hardly much of a video distribution plan if you just upload all of your videos to YouTube. At most, it’s an A-AAAKey storage facility. Search engines, unlike text, cannot view your video and determine the best keywords to rank for. They rely on the accompanying written content, such as the video title, description, and tags. While a well-optimized video title isn’t the only factor that contributes to the success of your video distribution on YouTube, it surely helps. According to a recent study by Backlink, videos with titles that are an exact match for the user’s search query receive a tiny bump in ranking. In other words, if your video is titled “10 Best Morning Routine Ideas That Will Help You Improve Your Life,” and someone searches for “morning routine ideas,” your video is more likely to rank than one titled “How to Start Your Morning The Right Way.”
Outside of YouTube, a good title can help your video rank. Many answers to user searches are delivered in the form of snippets, including video, as Google strives to provide the best possible service to its consumers. This is especially true for educational and how-to videos. This increases the chances of your video being seen by more people directly on Google.
How to conduct YouTube keyword research
There are a number of excellent internet tools available to assist you in your video keyword research.
YouTube’s auto-suggest feature
When users search for something on YouTube, the platform makes an educated estimate as to what they might be interested in. Start typing the search keyword into YouTube, and all relevant searches will appear:
It’s understandable to pay special attention to these words. Consider this: YouTube can tell you exactly what people are looking for. It can help you come up with new YouTube video ideas in addition to providing you with a title for your existing video.
Ubersuggest
One of my favorite SEO tools is Ubersuggest. You can enter a keyword and the tool will display its search volume, difficulty (i.e., how difficult it is to rank for this keyword), CPC, and other relevant data. It also suggests other keywords based on your search.https://thetopteninfo.com/
YouTube Metrics
YouTube Analytics is another excellent tool that is frequently overlooked. You can see what key phrases you’re currently ranking for and improve your search engine optimization for those terms. To do so, go to YouTube Analytics >> Traffic source types and select “YouTube search” from the drop-down menu. Here, select “YouTube search” from the drop-down menu. This will display all of the key words for which you now rank. Then you can see how successfully each video is optimized for this key word and alter the content accordingly. YouTube is a critical avenue for video distribution success. Make sure to follow these best practices, and your movies will rise to the top of the search results in no time.
2. Post a link to your video on Twitter
If you remember one thing about tweets, they don’t last long, Twitter is an excellent venue for video dissemination. A tweet has an 18-minute life span, according to Moz’s somewhat optimistic analysis. Consider how many of your followers are actually on the platform at this time. Even if you have a large following, odds are just a few dozen individuals are following you at the moment you post that tweet. Ann Smarty of Seosmarty recommends scheduling at least three distinct tweets to go out on different days of the week and at different times to ensure that your tweets are noticed. You’ll have a higher chance of reaching your target audience online if you do it this way.
How to make your video Twitter-friendly
When it comes to video distribution on Twitter, there are a few different options.
1.Produce a brief video sample- If you want people to view the video on YouTube, don’t broadcast it in its entirety on Twitter. You’re giving it all away right now this manner. Think of the Twitter video as a video teaser instead. Include a little video segment with a description and a call to action. “Watch the entire film” or “Read the entire blog entry” are examples.
2.Create a GIF out of a video- You can make a GIF out of a short portion of the video. This may be extremely effective with some amusing video-shooting situations.
3.Post a thumbnail of a video along with a link to the full video- Finally, even a static thumbnail could help you increase your video distribution success on Twitter. On Twitter, try out different types of media to see what works best for your audience.
3. Use Instagram to repurpose your video: in-feed + stories
The days when Instagram was only a photo-sharing app are long gone. It’s becoming a popular spot for consumers to keep up with their favorite companies and keep up with international events. It makes sense for your brand to not only be present on Instagram but also to actively engage with your audience in this regard. More than half of consumers want to see video content from the brands they follow on social media. This is your moment to make an impression. You can share our video on Instagram in a variety of ways. Starting with in-feed videos and Instagram Stories is a good place to start. This way, no matter how your followers scroll through the platform, they won’t miss out on your material. Certain restrictions apply to Instagram videos. In-feed videos, for example, have a maximum length of one minute. As a result, if your video is longer, it makes sense to change it. You can make a little video teaser from your video, just like you do with Twitter. To edit your video, add subtitles, and stickers, use applications like Wave. Video.
Here are a few pointers to aid your Instagram video distribution attempts.
1.Select an eye-catching thumbnail- Instagram allows you to choose a thumbnail for your video when you upload it. I strongly advise you to do so. You’ll have more control over how your video appears in the feed this way. Consider the following:
2.Don’t forget to include a call to action-our should have a goal for all of the content you post on Instagram (and elsewhere). As a result, including a call to action is critical: people rely on your advice. “Watch the whole video – link in bio” or “Visit our YouTube channel for more information” might be your call to action when promoting your video on Instagram.
3.Add hashtags and a geotag to your post- People are inquisitive animals who are constantly on the lookout for new information, objects, and ideas. When it comes to video distribution on Instagram, consider using a geotag or hashtag. This way, your work could potentially reach new audiences who are interested in what you have to say.
4.Repost your in-feed videos to Instagram Stories- Reshoring your in-feed videos to Stories is another terrific and simple strategy. The biggest benefit is that it saves you time: all you have to do is click a button. The post will have a Play symbol on it, indicating that there is more content for your followers to watch. You can also add a Swipe Up button if you have more than 10,000 followers and direct visitors to your website or YouTube channel.
When it comes to video distribution on various social media platforms, the most important thing to remember is that you must adjust the video to the platform’s specifications. Here’s how Bannersnack’s Robert Katai explains it:
4. Make your video available on LinkedIn
LinkedIn is a network where native organic publishing may still produce big returns, despite the fact that marketers frequently disregard it. LinkedIn has the advantage of allowing you to post videos up to 10 minutes long. As a result, you may simply republish your film on this platform without making any changes. Here’s an example of how Razor Social’s Ian Cleary achieved it. He made a short and entertaining video about a book he recently finished. Ian’s post received 74 likes and 26 comments organically, thanks to a little comedy utilizing Wave. Video as his video editing tool. At the end of his film, you’ll see a clear call to action: go to Amazon and buy the book. It’s critical to include calls-to-action in your video distribution.
5. Include your video in the most popular blog entries
Going back to your most popular blog entries and embedding the videos there is another wonderful way to promote your video content. In reality, we used this strategy to gain tens of thousands of views on our YouTube videos. The effect of embedding videos in blog posts is two-fold. On the one hand, it aids in the diffusion of video. The more people who read your articles, the more people who watch your videos. It does, however, help your SEO efforts. By indicating to search engines that your material is important and entertaining, watching videos boosts dwell time on a page, which benefits your SEO. Evaldas Mockus, Omnisend’s SEO manager, suggests this as one of the most effective video distribution methods:
6. Send your video in a unique way
Email may increase your video distribution efforts by increasing the reach and impact of each video you publish for your target audience. Since 1971, when the first electronic letter was sent, emails have been around. Emails also have a high return on investment: for every dollar spent, you can expect a return of 32 dollars!
With all of this in mind, it’s no longer a question of whether or if you should email market your films. Things’ all about how to accomplish it most efficiently.
Method 1: Add a play button to a static preview
Because it’s practically impossible (and highly discouraged) to embed a video file directly into an email, instead provide a static sample with a Play button. The Play button catches people’s attention and makes them wonder what’s behind it. As a result, it boosts CTR and conversions.
Method 2: Turn your video into an animated GIF
Turning your video into a brief GIF is another method to let your email subscribers know there’s a video they should watch. GIFs are an excellent technique to capture the attention of viewers. They’re eye-catching, amusing, and fun. When you combine it with the power of video, you have a bullet-proof marketing strategy. We ran a test to see what the optimal video thumbnail for email marketing looked like. In terms of conversions to registrations, it turns out that a GIF with a Play button works best: 51.6 percent vs only 40% for a static image.
7. Save your videos to Pinterest
Pinterest videos are becoming increasingly popular. The amount of persons searching for this topic on Google has increased significantly during the last 12 months. Pinterest video is one of the most useful new tools for finding creative inspiration. Pinterest is currently working on bringing additional video distribution tools to the platform. It’s now possible to search specifically for videos. Pinterest has the advantage of allowing you to reshare YouTube videos directly on the platform. When you publish a video on YouTube, go to the “Share” menu and select “Pinterest.”
You can also directly upload a movie to Pinterest. Vertical video formats function well on this platform because of their nature. You can make a video sample and share it on Pinterest with a link back to the original video or website, just like you can on other social media networks. Pinterest has the potential to be a key player in video distribution. However, just like any other marketing endeavour, it’s critical to have a solid strategy in place. Why are you interested in using Pinterest? Do you have a solid content and marketing strategy in place for the platform? If you answer these questions correctly, your content will perform admirably.
Tips for good video distribution in general
There are numerous factors to keep in mind for every distribution platform – and every video you create – regardless of how you advertise your films around the web.
Tip 1: Maintain a consistent video identity. People should be able to tell that the video is yours no matter where they see it – on Instagram, YouTube, or your own website. Keeping your branding constant will help you advertise your films more effectively.
Tip 2: Make your video stand out. It may appear that saying it is easier than doing it. What does it mean to create a “excellent” video?
Your video should be engaging, concise, and pleasing to the eye. The former can be accomplished by researching what your viewers are truly interested in. Consult your sales staff, research internet groups, and explore your support options. For the latter, use video editors such as Wave.video or iMovie to create a visually appealing video that will increase engagement across all platforms.
Tip 3: Rely on your social media connections. With all of the films you make, it’s a good idea to first go out to your friends and coworkers and ask them to share them. I posted the very first video we made on my own Facebook profile when we were just starting started with video. My pals responded with a flurry of likes, comments, and views, much to my amazement. This gave our video a boost and helped it climb the YouTube rankings.
Conclusion
If you put some time and effort into video distribution, it will pay off handsomely. Combine several platforms for video sharing and measure your results to see what works best.
What are some of your favorite video marketing strategies? Leave your thoughts in the comments section below!
