Marketing is a unique field in that it is always changing and has many different sub-specialties. Some marketers focus on content, while others focus on analytics, while still others focus on automation, SEO, paid ads, and more. Given the field’s diversity, it’s no surprise that marketers are frequently curious about which skills the sector is prioritizing—in other words, which abilities are most in-demand in the job market.
Which marketing talents will be most valuable in 2021?
Some of the classic talents that will almost certainly always be required by marketers are being seen in 2021: writing and verbal communication skills, basic data analysis, and digital literacy, to name a few. Skills in video production, on the other hand, are also YouTube Promotion Services important. It’s becoming more and more significant to those who hire marketing.
Animoto discovered in 2018 that 84 percent of marketers consider video creation abilities when hiring for a new marketing role. When you look for marketing jobs on sites like Indeed or Glassdoor, you’ll notice that many of them include video.
Here are some of the terms we discovered in marketing job descriptions from places all over the country:
Video production is one type of content creation.
Manage social media networks, including photography and video shooting and editing.
Create video concepts and scripts.
Create multi-channel digital experiences that include video.
Video production know-how
The fact that none of the job descriptions containing the phrases above were specifically video production jobs—or even video marketing jobs—is intriguing. There was no mention of the word “video” in any of the job descriptions, nor were any of the positions located in a production department. Basic manufacturing abilities are becoming the norm across all of marketing, not just a specialty that “ordinary” marketers can avoid.
Why is it becoming more vital to have production skills?
Engagement of the audience
Why is there such a trend toward video? For starters, viewers are watching and interacting with videos in greater numbers than in the past. This was true before the COVID-19 epidemic started, and it only got worse as the pandemic progressed, with many people working from home. To get through the day, people are staying at home and depending more heavily on digital devices.
As a result of the rise in video engagement, brands are developing — or doubling down on — their own video marketing strategies.
In-House vs. Third-Party Production Balance
Another change is that in the past, many businesses would have hired a production company or employed freelancers to handle all aspects of a video project. Today, an increasing number of companies are trying to handle some of their smaller, more urgent production needs in-house.
Some brands, for example, manage all of their social content in-house while collaborating with production companies for paid ad placements. Alternatively, some corporations are experimenting with their own sponsored adverts while relying on video creation companies to populate their websites. This In order to strike a balance between third-party production partners and internal teams, in-house staff must be able to handle video projects on their own.
What are the advantages and disadvantages of using in-house resources versus hiring a production company?
For a variety of reasons, having team members with basic production abilities is advantageous. For starters, it enables a speedy turnaround. If your company detects a great trend that you want to jump on right immediately, having someone on staff who can quickly create a social video is typically faster than hiring an outside team. Second, teams that create video content on their own, particularly for social media platforms, typically get the authentic feel that audiences need. Advantages of a Production Company
Keep in mind that not every project will be a good fit for your in-house team, and production businesses continue to have the upper hand in terms of quality and knowledge. Most in-house teams simply cannot compete with production businesses’ investments in equipment and experience. When you need quick, casual content, though, having someone on board can be the ideal option.
While the demand for production businesses is unlikely to diminish anytime soon, astute marketers will see that knowing the fundamentals of video production will help them stand out in their next job search. Check out our Ultimate Guide to Video Marketing in 2021 if you’re ready to learn more about video creation.