This article will assist you in determining the abilities that should be covered in a basic digital marketing course syllabus in India or anyplace else in the world. Let’s take a look at the extent of digital marketing and what the future holds before we get into the advanced digital marketing course syllabus.
Technology has opened a new door for marketers with the digital revolution. While the products we sell haven’t changed, the way we sell them has. Digital marketing, which has evolved from traditional marketing, has created new prospects for organisations and aspiring digital marketers.
The digital industry is increasing at a rate of 14% per year, making it the most attractive job option in today’s market.
As a result, now is an excellent moment to begin your career in digital marketing. Let’s take a look at the optimal digital marketing course syllabus. But, before we get started, if you have 45 minutes to spare throughout the day, we recommend attending this Free Masterclass on digital marketing fundamentals, which will help you better comprehend the syllabus.
Overview of the Advanced Digital Marketing Course Syllabus
We’ll go over all of the digital marketing modules and skills that are extremely important and should be included in any digital marketing course you choose in this blog.
Executive/technical skills and managerial skills are the two most critical skills. You will be equipped to meet the problems and opportunities of the business world if you combine these two skills.
While any school can teach you digital marketing abilities, it’s also critical to learn how to apply those talents in real-world situations. To learn more about how to analyse and choose the best digital marketing course, read my blog on 7 Tips to Choose the Best Digital Marketing Course.
Another crucial element to consider is a course that keeps its digital marketing course curriculum up to current year after year in order to keep up with the latest developments.
As a result, the digital marketing course syllabus from 2020 may be slightly out of date, and it will need to be revised with industry-relevant topics from 2022.
So, here’s what a thorough digital marketing institute syllabus should include:
Bonus: If you only want to master a couple of the below-mentioned digital marketing abilities and build a niche around them, we’ve linked to the relevant courses to help you out, so be sure to have a look.
Syllabus for the Digital Marketing Course
Let’s have a look at the digital marketing course topics without further ado:
Executive Capabilities:
1. An Overview of Digital Marketing
You will be introduced to digital marketing from the very beginning in this subject. Courses are designed to prepare students with the fundamentals of digital marketing, taking into account their different backgrounds. The following are some of the main themes mentioned in this article:
What is the definition of digital marketing?
Digital marketing’s Importance
What is the difference between traditional marketing and digital marketing?
Discuss the industry’s current state and recent trends.
How has digital marketing been a tool for business success?
How to Boost Sales using Digital Marketing
How do you go about conducting a competitive analysis?
Digital marketing strategy case studies
2. Website Design and Development
Businesses create websites to generate leads, improve their consumer credibility, and distribute marketing messaging. In today’s world, every business, no matter how little, has a website. Because of its expanding importance, the ideal course will teach you how to build a WordPress website from the ground up.
The many aspects of a website and every function WordPress can perform are covered in this module, as well as all the information you need to know to build a website from the ground up, such as how to add content, install and activate plugins, and incorporate design elements into your website.
3. Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is the process of making changes to your website so that it ranks first on a search engine’s results page naturally (SERP). Although it is the most difficult component of the course, certain institutes’ teaching style and support make it simpler for students.
You will study about the various search engines and their algorithms in this subject. You’ll learn about the various elements that go into ranking a website first on a search engine’s result page, as well as how to master various parts of SEO such as on-page and off-page optimization, keyword research, meta tags, meta descriptions, link building, and more.
4. Search Engine Optimization
SEM (Search Engine Marketing) is the process of enhancing a company’s website’s exposure on a search engine’s result page (SERP) through sponsored efforts. The majority of the courses will teach you how to use the Google Ads platform to conduct SEM operations.
You’ll learn about all of the capabilities of the Google Ads platform, as well as the algorithm that determines where advertising appear on the SERP. After that, you’ll discover how to use the Google Keyword Planner. You’ll find information on search traffic, cost-per-click (CPC), customer lifetime value (CLV), and other data in this section.
An advanced comprehensive course will include teach how to design attractive ad content, URL, ad description, and call-to-action as part of the course module (CTA).
5. Social media marketing
To generate visitors to a company’s website, social media marketing (SMM) uses both paid and organic marketing strategies on social media platforms such as Facebook, Instagram, YouTube, and others. You’ll learn how to establish effective social media strategies for platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, and Snapchat in this subject.
You’ll learn how to choose the correct demographic, create a social media strategy, and produce ad copy and creatives. You’ll also learn about the many metrics used in SMM, such as cost-per-click, cost-per-view, cost-per-impression, and more.
6. Content Strategy and Marketing
Material marketing is a comprehensive strategy for attracting and retaining a target audience through the creation and distribution of relevant and valuable content, with the goal of ultimately motivating a lucrative action. This module includes in-depth training lessons on content marketing and its significance.
You’ll learn all about the different forms of content and how to capitalise on hot subjects in this section. Aside from that, you’ll learn about content bucketing and how to establish a brand’s social media content calendar. For a better understanding, if you choose the proper course, they may show you case studies on effective content marketing methods used by brands.
7. Web analytics
Web analytics is the study of a visitor’s behaviour on a website. In this section, you’ll learn how to use Google Analytics to track and analyse the behaviour of website visitors.
The courses will walk you through the whole Google Analytics interface and introduce you to all of the analytics lingo, such as bounce rate, page view, and session time. You’ll also discover how to use Google Analytics to decode a website’s audience, behaviour, and acquisition statistics to their full potential.
By the end of the module, you’ll know how to follow a website visitor’s progress through the conversion funnel and what data to retrieve.
8. Buying and planning digital media
Media planning is the process of deciding when, where, and how often to promote in order to maximise conversions and return on investment. This session will teach you about media buying and the numerous sorts of it. Courses also teach you how to use terms like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), and click-through-rate (CTR) in media buying.
You’ll also learn about platform-based advertising, as well as media planning and budgeting. By the end of the course, you’ll know how to create an effective media planning and buying strategy.
9. Remarketing on the Internet
Web remarketing is the technique of serving tailored adverts to customers who have visited your website or performed an action on it using a JavaScript tag. You’ll study the fundamentals of remarketing and how to construct a remarketing list in this module.
You’ll learn how to use the Google Ads tag to generate remarketing lists on Google Ads and the Facebook Pixel code to create remarketing lists on Facebook. In addition, some courses cover dynamic remarketing and case studies in this area.
10. Email marketing
In layman’s terms, email marketing is the process of sending commercial messages to a present or potential customer using electronic mail. This session will teach you about the many types of emails and how to construct an engaging email that will entice a customer to convert or take action.
Top-rated courses teach you how to segment your subscriber list and database based on demographics, mode of acquisition, target group, and other factors. They also provide you with email marketing software and resources to assist you in creating appealing emails. Furthermore, the appropriate training will teach you how to automate emails and extract data from email campaign statistics.
11. Design Requirements
To be a good digital marketer, you must comprehend the significance of design. As a result, in this session, you’ll learn about the aesthetics of a brand and go further into design fundamentals like font, colours, and themes.
Case studies can help you understand the numerous characteristics of an advertisement. You will have a fundamental understanding of design by the end of this lesson, which will aid you in creating appealing creatives. As a result, it’s critical that you select a course that employs case studies to aid comprehension.
12. Mobile marketing
The act of advertising your business via mobile, as the name implies, is known as mobile marketing. This session will teach you how to promote your app, improve app instals, examine app stats, and optimise your app store listing (ASO). Aside from that, you’ll learn how to use in-app advertising, in-app messaging, and push notifications to enhance app engagement.
Another facet of mobile marketing education includes doing mobile web analytics and mobile display advertising, both of which are covered in only a few courses.
13. Management of E-Commerce
The act of managing an e-commerce store and its activities to guarantee a favourable client buying experience is known as e-commerce management. This lesson will introduce you to e-commerce, its various varieties, and how to build an e-commerce website from the ground up.
You’ll learn about e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace, and business processes, among other things.
14. Managing Your Online Reputation
The process of regulating or influencing the perception of a brand, company, or individual over the internet is known as online reputation management, or ORM. The best training for you will begin by introducing you to ORM and assisting you in explaining its significance by supplying you with bad discussions or brand examples with poor ORM.
You’ll also learn how to maintain your internet reputation effectively and get acquainted with the tools you’ll need. You will also learn crisis management in order to gain a comprehensive understanding of ORM.
15. Adsense, blogging, and affiliate marketing are all examples of this.
This lesson will teach you how to use Adsense and affiliate marketing to monetize a blog or website. You’ll discover how to make money from a website or blog by utilising the power of Google Adsense and YouTube Adsense. Furthermore, just a few courses will educate you how to write SEO-friendly creative content.
16. Video Promotion
In this subject, you’ll learn how to write a video screenplay and put it together, as well as how to advertise it using the correct platforms. You’ll learn how to plan video content that will help a company build favourable brand recognition.
You’ll learn which features are vital in viral videos and how to apply those key elements to your own videos.
17. Marketing automation, influencer marketing, and podcast marketing are all on the rise.
Influencer marketing, podcast marketing, marketing automation, and other digital marketing topics have lately gained popularity and are highly effective, although they are not yet covered by all courses. As a result, make sure to enrol in a course that covers these topics, as they’re in great demand right now.
Management abilities:
1. An Overview of the Agency
Students gain agency skills as well as corporate communication abilities in this class. A course must provide students with a fundamental understanding of the horizontal and vertical management flow of information and reporting before they enter an agency.
2. Pitching Techniques
To succeed in the realm of digital marketing, you must be able to effectively express your ideas to your clients. As a result, students must learn how to pitch. The best course starts with students learning how to analyse a client’s needs and then build a relevant plan. Aside from that, students should be able to provide their service plan with all of the relevant evidence.
3. A Client-Centered Approach
As a digital marketer, you will design plans for a variety of clients; however, before you can create a strategy, you must first understand your client. As a result, students are taught how to do comprehensive market research for a client while also conducting a comprehensive competition analysis. You’ll also learn how to apply their findings to develop a positive service plan.
4. Creating a Client Campaign
This programme will teach you how to map a client’s requirements and then curate a specific plan to satisfy their objectives in order to develop a successful campaign for them. Through industry-level presentations and documentation, you’ll also learn how to put your concepts into action.
5. Evaluation and Reporting
Students are taught how to perform extensive market research. Furthermore, you will use your research to develop valuable conclusions and test different solutions to the situation at hand.
6. Soft abilities
Interview preparation, resume writing, presentation abilities, sophisticated Excel and PowerPoint skills, and other essential soft skills are all expected of students. These are just as vital as digital skills in that they ensure that when you apply for a job, you are aware of the required scope of work. Soft skills are also taught in the correct digital marketing training.
Unfortunately, we just spotted a list of 20+ advanced digital marketing subjects that must be included in any digital marketing school you choose. The correct course will provide you all of them in the right way, preparing you to enter the corporate world as an all-around digital marketer.
If you’ve decided to learn digital marketing and want to master all of the skills listed above, enrol in Academy Of Digital Marketing’s 3-month Online Digital Marketing Course.
It’s a complete course taught by industry experts and professionals who share what they’ve learnt in the workplace.
The course uses a cutting-edge teaching technique that incorporates watching high-quality self-paced video courses and participating in weekly live online sessions to answer questions and learn through engaging activities.
Students can also take advantage of one-on-one mentorship sessions to clear out any remaining doubts or questions. As a result, this is the most individualised method of instruction. This course also guarantees a 100% job placement.
Brands have developed strong digital marketing strategies as a result of these digital marketing course modules. You can reshape yourself into a successful digital marketer by learning all of the aforementioned digital marketing modules.
Finally, feel free to leave a comment below if you have any questions concerning the digital marketing course syllabus.
