People all across the world are using the internet to access information, communicate, and do daily functions like shopping and banking. With more than half of the world’s population having access to the internet, it’s no surprise that businesses are moving digital to sell their products and services where their customers are.
According to Forbes, 70% of businesses have a digital transformation strategy in place or are developing one in 2019. Digital transformation has also been a key emphasis for 52 percent of marketers throughout the world as a means of boosting growth.
We’re witnessing the most rapid digital shift in the history of the modern corporation, as the pandemic keeps people at home and drives internet usage online.
Companies are frantically attempting to use digital to engage with customers and advertise their products online. As more businesses go online to sell, the demand for digital marketers to help them do so is growing.
Learn digital marketing is most certainly a hot topic right now, and many people are considering it as a career option. You may be concerned about a career chance because many organisations are not hiring right now. Rather than worrying, concentrate on honing your talents and expanding your portfolio.
Allowing the rate of change in digital marketing to outstrip your ability to adapt and expand your talents is a mistake. Now is the opportunity to brush up on your digital marketing talents and position yourself as a possible hiring if the pandemic scenario improves.
If you’re a recent graduate or trying to break into the digital marketing sector, here are three things you can do to improve your skills and learn more about the field.
3 Ways To Educate Yourself On Digital Marketing
1. Use online resources to learn on your own.
Free accredited courses are available from Google and Facebook.
Using FREE online learning materials is a terrific way to get started.
Among ambitious digital marketers, Google’s Skillshop and Facebook’s Blueprint are prominent platforms. They are not only reliable and credible learning resources, but they also provide a vast selection of current and updated courses. Additionally, following completion of the lessons, you can receive recognised credentials!
Take a look at Google Skillshop, for example. It provides critical training for Google technologies such as Google Analytics and Google Ads, which are all essential tools for digital marketing organisations and ad professionals today. As a result, learning how to use these Google products to their maximum capacity and earning a Google product certification to demonstrate your skills to future employers will be useful.
The classes and information are also divided into levels of difficulty, which makes learning easier for beginners. One thing to keep in mind about digital marketing certifications is that they usually only last a year, so you’ll need to recertify every year. Don’t worry; before your certification expires, Google Skillshop will give you reminders to recertify.
HubSpot is another popular learning tool for marketers, in addition to Google Skillshop and Facebook Blueprint. HubSpot has a large collection of free training and online courses available on their website. The courses are presented by industry experts and are typically fewer than 4 hours long, making learning simple and efficient for everyone.
Another well-known educational site, General Assembly, is presently offering “Free Fridays,” a selection of free digital marketing courses aimed at beginners. Despite the fact that these are not certified courses, they are instructive beginning courses for anyone interested in entering the profession of digital marketing.
Discounted digital marketing courses are available.
Equinet Academy, Academy Of Digital Marketing, and Udemy are more excellent options. Academy Of Digital Marketing offers public and business training in digital marketing, media, and advertising, as well as leadership and soft skills training. The Certified Digital Marketing Strategist (CDMS) programme, which will be up to 90% subsidised for self-funded Singaporeans, is a terrific course series we suggest. It’s a course that will assist you in gaining a thorough understanding of all aspects of digital marketing.
Take a look at Udemy for a more in-depth course on social media marketing, which is presently running a promotion for their web design courses.
2. Gain practical experience
It’s critical to have practical skills in addition to academic knowledge, whether you’re running an Instagram page, producing articles, or shooting videos.
You might be a voracious reader who also enjoys writing. Consider opening a blog and compiling a list of articles that you’d like to share with online readers. You may use our tutorial to learn how to enhance your content marketing skills and pick up some copywriting advice. The more you write, the better at content production you’ll become.
If writing isn’t your strong suit, but you enjoy shooting and editing films, you can focus on honing your video marketing skills, which are becoming increasingly vital in today’s corporate world. It is not required that you use a professional camera.
Begin by experimenting with different frames and angles on your smartphone. The more you practise, the more comfortable you’ll become with videography.
You’re creating your portfolio as you work on your projects, which will help you show off your best work to a potential employer. You’ll have a competitive advantage over other candidates who don’t have a portfolio since you’ll be able to demonstrate your level of knowledge and skills through genuine projects.
3. Look for a company that fits your needs and learn on the job.
The greatest approach to learn is still to obtain real-world experience through working. This is because it gives you the opportunity to ask questions, work on real projects, and assess the outcomes of your efforts.
However, this may not be an option in times when we work from home. However, you should take advantage of the current opportunity to develop your digital marketing skills. To make yourself more appealing as a potential recruit, build your portfolio and get expertise of the sector.
You’ll be better equipped to acquire a job with a digital marketing agency if the pandemic scenario improves and employers resume hiring. Take a peek at our job openings if you’re interested in pursuing a career in digital marketing with us.
We refer to everything from copywriting to improving consumer experience through improved UI/UX design when we talk about Digital Marketing. You can become an expert in a variety of disciplines and in a variety of methods. Check out the preferred online learning platforms and get started on your digital marketing adventure! Remember to subscribe to our blog to remain up to speed on everything related to digital marketing.
Contact us if you want to create a digital marketing career for yourself or if you need digital marketing help.