Do you want to understand how to advertise on Facebook and Instagram in the most effective way possible? Do you want to be perceived as more trustworthy by clients, bosses, and potential employers?
Then you’ve come to the right place if you’re thinking of taking Facebook’s Blueprint Certification exam and becoming certified.
I passed two Facebook Blueprint exams and became a Facebook Certified Buying Professional. Here’s what I think of the exam, if it’s worth the money, and how to study for and pass it.
What is the Facebook Blueprint Certification, and what does it entail?
Facebook Blueprint is the official Facebook course on digital advertising on Facebook-owned networks. There are over 100 mini-courses to choose from, all of which are entirely free to take.
You’ll gain a strong core grasp of how advertising works on Facebook’s platforms by completing Facebook Blueprint courses, which cover everything from mastering Facebook Audience Insights to how huge brands evaluate lift in ad recall on million-dollar budgets.
You’ll also learn about the most recent modifications to Facebook ads and the most recent updates to Instagram ads.
In addition to the classes, Facebook Blueprint also offers exams that allow people to get certified in specific areas of Facebook advertising. There are currently nine main categories in which you can obtain certification. You’ll receive a badge that you can display on LinkedIn, your CV, website, and other marketing materials once you’ve completed the process.
How much does Facebook Blueprint certification cost?
Depending on the level of certification, each Facebook Blueprint Certification exam costs between $99 and $150 USD.
What is the difficulty level of the Facebook Blueprint Certification exams?
I failed the Facebook Blueprint Certification exams the first time I took them – not because of my core competencies, but because my internet went down during the exam. It’s an immediate fail if they lose contact with you.
This is how it goes. You can take the exam online, but you must be in a sparsely furnished office. Nothing can be hung on the walls. Except for your computer, monitor, keyboard, and mouse, you can put anything on your desk. There isn’t any paper. There are no pens available. Nothing.
You must install software on your computer to verify that no other programmes are operating while you are taking the exam. You must ensure that no further programmes are running, including any background helper apps.
During the entire exam, you must have your webcam turned on. As soon as you start, you’ll be connected with someone who will ask you to use your webcam to show your surrounds – a 360-degree view of the walls, under your desk, and even all four corners of the ceiling.
You must demonstrate that your phone is on the floor behind you. You must have your camera on while taking the test so that they can ensure you are not cheating or writing down any of the questions. It’s an automatic fail if you lose connection, as mine did (but they will allow you to reschedule for free).
It’s a little out of the ordinary, but it adds to the certification’s credibility.
You’ll have 90 to 105 minutes to complete the exam, which consists of 75 multiple-choice questions. Except for a few scenario-based questions that ask for the ideal advertising method for a company’s advertising objectives, each question should be quite simple to answer.
You should be able to pass if you thoroughly go through the mini-courses relating to the exam you’re taking and perform well on the practise exam.
Is it worthwhile to obtain the Facebook Blueprint Certification?
Before evaluating whether the exam process is worth going through to obtain certified, consider the expense, the time spent studying, and the stressful exam setting.
The Facebook Blueprint Certification is, in reality, the only industry-recognized accreditation for Facebook advertising. Because of Facebook’s size, not only do many employers that use Facebook advertisements know about the certification, but so do many clients.
When applying for a relevant position, being Blueprint certified can give you an advantage over other candidates who aren’t. It can also give agencies the same competitive advantage when pitching clients as non-certified agencies (and freelancers, too).
Is it true that getting Facebook Blueprint certified will guarantee you that job or client? Obviously not.
If you’re looking for a job as a Facebook Ads manager, planner, or buyer at a company, I believe it’s well worth the investment. I don’t think it’s worth it unless it’s listed in the job description if you’re applying for a more general digital marketing position.
If you already manage Facebook advertisements for your company and want to get certified to show your boss something, I wouldn’t recommend it. You can take the mini-courses and study all of the information for free, and the best approach to wow your boss is to demonstrate your ability to scale Facebook advertisements effectively and make a decent return on investment.
If you’re a freelancer, getting certified may be worthwhile, especially if you don’t currently have a large portfolio of case studies.
If you’re an agency, being certified for yourself or at the very least your account managers is a must. Not only will it give a solid foundation for your entire staff to provide a positive experience for your clients, but it will also make your clients feel better knowing that their account manager is certified.
How to study for the Facebook Blueprint Certification exam and how to prepare.
So, if you decide to take the exam, here’s how I prepared to pass it.
1. Go over all of the suggested courses.
Facebook has a large collection of mini-courses, but they also offer courses that are specifically advised for each exam.
For the certification you want, go through all of the courses in the links above. When you take one of the professional courses, the exam will include questions from the digital marketing associate courses, so make sure you take those as well.
The test questions are very similar to the practise questions on the quizzes that are scattered throughout the mini-courses. If you get any of the quizzes wrong, I recommend retaking them until you achieve a perfect score. You’ll be glad you did it later.
2. Complete the practise test
Each certification’s practise exam contains 30 questions. Before taking the real tests, I also recommend taking it as many times as you need to get a perfect score. You’ll thank yourself afterwards, once again.
3. Get yourself ready
Once you’ve decided where you’ll take the test and done a device pre-check to ensure you know what you need to do to verify compatibility, you’ll need to select where you’ll take it and where you’ll take it.
Remember that you’ll need to take the test in a private area. The person who will be proctoring your exam will request that you show them your workplace via webcam. They will ask you to reschedule if they notice any violations that cannot be addressed promptly.
Look for a location with a good internet connection and, ideally, a small office space. Aside from the basic computer components, you’ll need a completely clear desk. You’ll need to unplug the second monitor’s power and show them it’s unplugged if the desk has two monitors.
It’s critical to run the device pre-check. You will not be able to take the exam if you do not pass the device test before the exam. Fortunately, they give a pre-check so you can see if your machine will pass with its current configuration.
When you sign up for the exam, you’ll have the option to run the pre-test first. During this step of the enrollment procedure, simply click the “Run pre-check” button.
Where and how should Facebook Blueprint Certification badges be displayed?
You’ll have access to the certification badges shortly after passing one of the certifications.
You’ll find it on Acclaim’s website, which is the badge management platform used by Facebook. You may do a lot of things with your Acclaim profile.
LinkedIn Acclaim is integrated with LinkedIn, so you can add it to your LinkedIn profile’s certificates section with only a few clicks. Don’t be the person who adds “certified” to the end of their name (it’s not a doctorate).
Here’s how it’ll appear on your profile (yeah, I realise it’s old).
You’ll get a unique Acclaim URL to hand out to people (or put on your website) that shows 3rd party-verified verification that you earned the certification and it hasn’t expired.
Instead of fooling around with images and linking them, Embed Acclaim gives an iframe embed code that you can add to your website. It also lends credibility to the badge because it uses the official embed code and file.
Decks for pitching
You may always just include the image of the badge in your deck whenever you’re making a pitch. Although it isn’t an official embed, it conveys the message and allows you to link the image to your Acclaim URL.
Almost everywhere else
You can also post that you earned it wherever else you can think of, such as on social media marketing course.
What should you do now that you’ve earned your Facebook Blueprint certification?
There are a couple things you can do right now, other from telling your mother. To begin, go to Facebook and join the unofficial Facebook Certified Professionals group.
I recommend joining if you aren’t already a member of any other Facebook groups about Facebook ads. To be honest, I don’t think you’d be losing out on much if you’re already a part of a handful of decent groups.
Second, you can begin understanding more advanced Facebook ad campaign scaling tactics. It’s one thing to understand how Facebook advertising operate; it’s another to put them into action.
Our purpose at Revealbot is to help Facebook marketers succeed, and this mission informs not only our Facebook ad automation software, but also our content.
The third and most crucial step is to leave a comment for us. I’d love to hear about how the Facebook Blueprint Certification has aided (or hindered) your career or client acquisition.