In India, digital marketing is becoming more common. Many businesses did not take digital marketing seriously until 2010. They were unwilling to change and were trapped with old marketing methods.
Market forces, on the other hand, have ensured that you will either succeed or fail if you do not engage in digital marketing. Traditional marketing is incredibly inefficient when compared to digital marketing. Customers are more likely to avoid you and buy from a competition if you don’t have a digital marketing strategy and an online presence.
Freelancers and entrepreneurs were able to take advantage of the first mover advantage before digital marketing became popular. People that excelled at content marketing and search engine optimization were able to rapidly expand their businesses. Traditional businesses were unfamiliar with the term “digital marketing.”
Every day, more businesses realise that digital marketing is critical and that it is no more an optional marketing strategy. They are catching up late, but they have no choice but to catch up.
This revolution in marketing practises has created a plethora of digital marketing job opportunities. According to the Times of India, digital marketing would generate 1.5 million jobs in India by 2016.
In this post, we’ll look at the salaries paid to digital marketing specialists as well as the numerous career roles available in the field.
For those interested in a career in digital marketing, below is a list of available positions:
- Manager of Digital Marketing and Content Marketing
- Writers of content
- Manager of Inbound Marketing
- Experts/Specialists in Social Media Marketing
- Marketers who work with search engines
- Executives in Search Engine Optimization
- Writers of copy
In a mature organisation, here’s a general structure of a digital marketing team.
Manager of Digital Marketing
You will be easily hired if you have 5+ years of experience in digital marketing and projects that show you are a digital marketing specialist.
Such digital marketing gurus are in high demand, and businesses are on the lookout for them. It is not necessary to have an MBA or digital marketing qualifications because your projects will demonstrate that you understand digital marketing.
In this category, I am an example. I have a civil engineering degree, yet in four years, I built a website called BikeAdvice.in and grew it to 1 million monthly page visits. That gives my resume a lot of heft. I don’t have any digital marketing credentials, and I don’t have an MBA.
Salary: These digital marketing gurus earn between 15 and 20 lakhs INR per year. However, it can range from as much as 40 lakhs plus equity in some businesses to as little as 8 lakhs per year in very tiny enterprises.
Digital Marketing Managers are responsible for leading the digital marketing team and reporting to the company’s Vice President of Marketing. DMM is a job for a mid-senior manager.
Digital marketing managers are in charge of bringing the various aspects of digital marketing together and making them efficient. They’re the only ones who can plan and execute a comprehensive digital marketing strategy.
Manager of Content Marketing
Content marketing managers are in charge of the marketing of content. Managing the blog, sales page composition, email communications, drip marketing campaigns, a little bit of PR, ebook release, video marketing, and guest blogging are all examples of content marketing.
Digital marketing managers or the head/VP of marketing report to content marketing managers. Content marketing managers might work independently or lead a team of content writers.
Content writers that report to content marketing managers are frequently freelancers who work from home or on a part-time basis to create content.
On average, content marketing managers will make between 10-15 lakhs per year. A minimum of 3-5 years of experience is necessary for this role.
There is no clear criteria for qualifying once again. If your projects do not demonstrate your content marketing ability, having digital marketing qualifications and an MBA will help.
Manager of Inbound Marketing
Some businesses require inbound marketing managers, while others do not. The roles of an inbound marketer and a content marketer are very similar.
If you have to create a separate function for an inbound marketer, his main responsibilities will be funnel management and conversion at each stage. Inbound marketing includes drip marketing, lead nurturing, and conversion rate optimization.
An inbound marketer can devise a customer-attraction plan. Content marketing is one of the inbound marketing tactics. The content marketing manager can focus on execution while the inbound marketing manager develops a plan for attracting customers through content marketing.
Expert in Social Media Marketing
There are two types of social media marketing. Spreading owned material via social media channels is one of the areas. The content marketing manager or a member of the content marketing team can also accomplish this.
Paid advertising on social media, on the other hand, necessitates some knowledge. Advertising on Facebook, for example, has become a difficult undertaking in recent years. Every day, new capabilities and targeting possibilities are introduced, and a content marketing manager or a digital marketing manager cannot keep up.
Specialist / Marketer for Search Engines
One of the most crucial parts of digital marketing is search engine marketing. Search engine marketing is a general word that relates to marketing via search engines, but because Google is the most popular search engine, it nearly invariably refers to Google AdWords marketing.
If the company is tiny, the search engine marketing is handled by the digital marketing manager. It is sometimes outsourced to a digital marketing agency, who will manage the search engine marketing campaigns in exchange for a fee.
Larger firms may require a specialised SEM (search engine marketing) specialist, and in some cases, a search engine marketing team.
Digital marketing managers will report to search engine marketers. A search engine marketer’s goal is to generate the desired number of leads and clicks within the allocated marketing budget.
Analysis, bid management, keyword research, ad copywriting, and split testing ad campaigns take up the majority of the time.
There is no set number of years of experience that a search marketing specialist must have. Freshers are hired by small businesses, but established businesses require workers with several years of experience.
Optimizer for Search Engines (SEO Executive)
Instead of spending money on Google AdWords advertising, one can gain free traffic from Google with strong search engine optimization. Keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, managing duplicate content, and other SEO tasks are all part of the job of an SEO specialist or SEO executive.
An SEO specialist should be familiar with the many types of SEO tools available. Moz.com, for example, is a well-known SEO tool for webmasters and digital marketers. There are a slew of different tools that can assist you enhance your search engine rankings.
One of the firms where I previously worked, Practo.com, has excellent SEO professionals. Practo.com gets the majority of their traffic from search engines (organic search on Google), which allows them to save a lot of money on AdWords and easily outperform their competitors in terms of traffic.
SEO experts are usually not in charge of a team and subordinate to digital marketing managers. Individual contributors make up the majority of the SEO specialists I know. There may be two SEO professionals on the team at any given moment, and they will provide frequent input to the product and web development teams.
Optimizer for Conversion Rates
The art of boosting the conversion rate at each level of the marketing funnel is known as conversion rate optimization. The CRO expert could be another member of the digital marketing team, but he or she will collaborate with a variety of professionals. A CRO expert, for example, can assist the inbound marketing manager in building high-converting landing pages.
To increase conversions, a CRO expert employs a variety of methods. CrazyEgg.com, for example, uses heat maps to show how consumers engage with landing pages. Optimizely.com can help you split test different elements of your website to see which colours and text convert better.
At each point of the funnel, increasing conversion rates is critical. More clicks should be attracted by the ad copy or site headline, visitors should convert into leads, and leads should convert into paying customers.
A copywriter, like a CRO expert, will collaborate with a large number of people on the digital marketing team. The copywriter may assist the SEO marketer in writing better ad text, the social media manager in posting better words on social media sites, and the content team in fine-tuning their content for better reception.
Many businesses don’t have a dedicated copywriter on staff. A CRO expert with copywriting skills can sometimes fill in for a copywriter.
I hope this post provided you with a solid understanding of the digital marketing jobs and career opportunities available in India. The same holds true for other countries, albeit the salary scales may fluctuate slightly.
Learn the basics of digital marketing.
Now that you’re aware of the different courses of digital marketing, it’s time to start preparing to become a digital marketing specialist.