If you promote a YouTube channel with the expectation of simply publishing material and receiving a rush of subscribers without having to do anything else, we have some advice for you. It’s not enough to simply create and publish material, even if it’s of excellent quality. You must market your YouTube channel in order for it to succeed. Don’t worry, promoting your YouTube channel does not have to be costly. In fact, we’ll show you how to market your YouTube channel for free in this article.
500 hours of new content are posted to YouTube every minute (Statista). Every day, that’s 12,000 hours of new programming. There’s a lot of competition for your three-minute film! Your YouTube content, no matter how wonderful it is, may never get the views it deserves if you don’t promote it. Fortunately, by using the free YouTube channel promotion techniques and ideas we’ve provided, you’ll be able to catapult your content from YouTube obscurity and gain more views and subscribers. You don’t yet have a YouTube channel? Learn how to start a profitable YouTube channel, then return to learn how to market it!
You may also use our free AI-powered Youtube Title Generator to generate Youtube Title Ideas for your next video; simply click the link below to try it out:
YouTube, like other social media sites, is always evolving. What was cool when YouTube initially became popular isn’t necessarily what you’ll discover on the platform now. Don’t get us wrong: YouTube’s collection of hilarious pet videos is always growing. YouTube, on the other hand, has become the go-to platform for corporations, brands, marketers, and influencers in recent years.
YouTube is clearly a terrific supplement to any marketing strategy, with 62 percent of firms using it to promote their content (Buffer). However, in order to make the most of it, you’ll need to attract people to watch your videos and subscribe to your channel without spending a lot of money. That’s why knowing how to market your YouTube channel for free is crucial. Here are eight free strategies to market your YouTube channel to that purpose.
Make Content That Is Worth Promoting
Yes, we understand that even the best material in the world won’t help if no one sees it. The flip side of that is that no one wants to see bad stuff. So, if you want to advertise your YouTube channel successfully, you’ll need to fill it with content worth advertising. Otherwise, you’ll end up with mediocre YouTube material that viewers only watch once before never subscribing or engaging with.
The following is a straightforward procedure for making YouTube content:
- Select the appropriate YouTube content.
- Make a script (or at least a rough outline) for your video.
- Make a video of yourself.
- Make changes to your YouTube video
- Your video should be uploaded.
- Include a fantastic YouTube video thumbnail.
- Make your YouTube video more appealing.
Use YouTube SEO SEO is the simplest and most cost-effective strategy to market your YouTube channel. YouTube is not just a video-based social networking platform, but it is also the world’s second-largest search engine after Google, with billions of searches every month. To ensure that your material is found on YouTube, employ YouTube SEO to ensure that the proper keywords are used in your headlines, video descriptions, and tags.
Start with your theme to locate the perfect keywords for your YouTube content. You may utilise the autosuggest feature in YouTube’s search bar to help you choose keywords.
There are also a plethora of YouTube SEO tools available to assist you in identifying the keywords that your target audience is searching for so that you can generate relevant content and optimise it for search.
Titles of Videos
Once you’ve decided on your target term, include it in the title of your video, preferably at the start. Because the title of your video is the first thing viewers will see, it must be both catchy and naturally include your keyword. Remember that in search results, Google will automatically abbreviate your video’s title to 66 characters, so use a title that fits inside that limit.
Descriptions of Videos
When it comes to getting your content to show up in YouTube and Google search results, your YouTube video description is crucial. Consider what information you want to offer with viewers about your video while writing the best YouTube video descriptions. To make sure you’re maximising SEO, include your goal keyword and relevant keywords in your video description. It’s also a good idea to include a link to comparable content you own (a link to a blog post on the same topic, for instance).
Tags are a simple way for the YouTube algorithm to figure out what your video is about. Keep your tags relevant to your brand and content; don’t use irrelevant tags in the hopes of improving your ranking. You might think so at first, but as viewers leave your video, YouTube’s algorithm will modify your ranking accordingly. After all, YouTube wants viewers to stay on their site, so if your video isn’t engaging them, it won’t be ranked as highly.
Create a Community
One of the advantages of making YouTube content is that it helps you establish yourself as an expert in your field.
People will start to seek you out because of your expertise.
By forming a community, you can keep them interested. Creating a YouTube community doesn’t have to be difficult. Simply engaging with your viewers when they leave comments on your videos, offering additional interesting material, and always adding value to their life is a terrific way to begin started. On the platform, you can even create a community section:
Collaboration with other creators is a good idea.
Collaboration with other YouTube producers and YouTube influencers is encouraged. This form of cross-promotion benefits both parties and is an effective way to broaden your reach. Collaborations are straightforward: two or more YouTubers team together to make a unique video for each of their channels.
To make it happen, start by looking for another YouTube celebrity who has a similar audience to you. After that, make contact and make your pitch.
Organise a Competition
One of our favourite free ways to promote a YouTube channel is to hold a contest.
Contests attract a lot of attention and, when done correctly, will increase your YouTube subscriber count without artificially inflating it with people who are only interested in the contest and aren’t interested in your brand or content.
To filter out those who aren’t sincerely interested, we propose giving away something directly linked to your niche. You should be able to come up with something intriguing to give away regardless of your niche.
For example, if you’re a life coach, you could offer a free goal-setting session or even a month of weekly life counselling sessions. The greater the prize’s value, the more attention you’ll generate.
Remember that you’re hosting the contest to increase the number of subscribers to your YouTube channel. Make sure that subscribing to your channel is one of the requirements for entry!
Use social media to promote your YouTube channel.
You’ll need profiles on other social media networks in addition to your YouTube presence. Don’t worry, we’re not referring to all of them. Simply select the platforms where your target audience is most likely to congregate.
Because Facebook and Instagram are still two of the most popular social media networks, we’ll show you how to market your YouTube channel for free on those platforms in this section. Facebook currently has over 2.8 billion active users. While the average age of Facebook users is getting older, the platform’s reach continues to grow. By clicking the Share option on YouTube, you may simply share your YouTube videos to Facebook. Facebook, like the majority of social media networks, rewards native content. Rather than simply publishing your YouTube video to Facebook, build a teaser or sneak peek video that you can share on Facebook and link to the complete film on YouTube.
To keep your brand and personal life separate, we also recommend creating a Facebook page.
Instagram has about 1 billion monthly active users, with 60% of them between the ages of 13 and 34. Here’s what you should do to advertise your YouTube channel on Instagram for free:
Step 1: Change your account to a Business or Creator account.
On Instagram, anyone can create a business or creative account. To create a new professional account, go to your profile settings, Account, then Add New Professional Account. This will allow us to use professional tools like as analytics, which will bring us to the next phase.
Step 2: Keep an eye on your analytics
Your Instagram statistics will show you how well your material is performing as well as who your target audience is. You’ll be able to learn more about your followers’ preferences with this data, allowing you to generate and share more similar content.
Step 3: Maintain Consistency
If you want to use Instagram to advertise your YouTube channel, you’ll need to be active on the platform. That includes publishing on Instagram on a regular basis and at the appropriate times. Engage your audience with photos, Instagram Stories, and Reels instead of merely sharing links to your YouTube material.
Step 4: Make use of IGTV
Instagram’s native video platform is IGTV. If you’re looking to promote your YouTube shorts on Instagram, IGTV is a terrific option. Before directing people to your YouTube channel, you can produce teaser films to introduce your channel and content (ie, “get the rest of the storey over on my YouTube channel”).
Make use of hashtags.
For category labelling and search, YouTube, like many other social media platforms, uses hashtags. More people will be able to find your videos if you use hashtags. Plus, instead of adding videos to playlists, you may use hashtags to categorise them (though we recommend that you create playlists, too). YouTube only allows 15 hashtags per video; if you use more than that, all hashtags used in the video will be ignored. Between 3–5 hashtags per video description appears to be the sweet spot.
Take the time to search those hashtags to see what comes up before you start typing them in. If a hashtag has a lot of low-quality content related to it, you might not want to use it because your content will be associated with everything else that comes up. You can also build custom branded hashtags that, when followed, will guide readers to more of your content.
Forums can help you promote your YouTube shorts video.
One of the finest locations to promote your YouTube video for free is on forums. Many forums, on the other hand, have a strict “no promotions” policy. To get around this, make sure you’re contributing something useful to the discourse. Don’t just go in and leave with a link to your most recent YouTube video. Instead, interact with the members of the forum and only share stuff that will benefit them.
You now know how to market your YouTube channel without spending any money. Despite the fact that YouTube is bursting at the seams with video, consumers are always asking for more. You’ll need a robust YouTube marketing strategy that incorporates both paid and free advertising strategies to protect your videos from being lost in the shuffle. When you’re first starting out, you may not have the financial resources to invest in sponsored advertising. You can obtain more YouTube views, expand your subscriber base, and manage your own narrative—all for free—if you follow the advice in this post.