Made a website? Do you want to know how your website is doing? If yes, then this article is absolutely for you. In this article, we will talk about what google analytics is? further, how to gain full benefits from it?
What is Google analytics?
If you have created a website, whether it’s for your personal use or your professional work, It does not matter. You must have come across the word, Google analytics.
So, the question is, what is it?
Ever wondered how many daily users your website has? Or from where do they come? And most importantly, How much time do they spend on your website?
When you know where the mistake is, you can always correct it.
Google Analytics is a service provided by Google that assists people in scaling their websites. It provides you with all the data you need to gauge your website’s growth. Google analytics gives crucial pieces of information like who is your audience and what they are interested in.
By doing this, it helps you improve the slips on your website.
What to do with this information?
This tool renders a clear image for your website visitors. In today’s digital world, knowing your target audience is the key to your success. It is absolutely important to know who you are selling your product to. A product could be anything. It could be knowledge or information about something or could be some physical products or digital ones. When you know what type and what age group of people like your product, You can take a more solid step in the future to make the website better.
To understand this more clearly, let's suppose you have a website where you sell soaps. You have varieties of soaps.
Now, with google analytics, you know that most of your website visitors are young people between the age of 20 to 35 years. So, you now have to think about what can attract these young visitors, and what can you do to convert your visitors to your customers. Suppose, you named one of your soap as the ‘Tony Stark’ soap ( a fictional character) and provided a discount of 50 percent on it.
Boom, you have successfully made your visitors your customers.
Let’s start using it.
To use google analytics, you just need a google account. Just go and search google analytics. When you click on it, you will see a welcome message. From there you can just sign in just like you sign in to any other Google services.
You can either use your old google account to start with google analytics or you can start fresh.
After you have made an account you will have to take these crucial steps-
- You must set the tracking code of your website.
- Turn on-site searching. You can do it from settings.
- Set up goals for your website. It is a simple but very crucial step.
- If you have more than one website, you can add both of them.
Once you’ve completed the following steps, your website is ready to do good.
How much to pay?
Google Analytics is absolutely free to use. Anyone from any part of the world can use this astonishing service provided by google without paying any fee.
Quite an amazing thing right?
There is no doubt that Google Analytics is one of the best free services provided by Google. Every website owner must make use of this magnificent service, no matter if the site is personal or business. Knowing about your target audience is the key to the success of your website. By using google analytics, you can achieve your goals.
So these were the benefits of using Google analytics. Even if you are a beginner and have no prior knowledge of this service, you can easily use it by investing just a few hours.
All the best for your future challenges.
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