In this article, I’ll discuss five practical tactics for getting new subscribers, brand advocates, and even paying customers by promoting your brand on YouTube this year.
Make a trailer for your YouTube channel.
YouTube Video Clips
Collaborations with influencers
Advertisements that are paid
Shelf of merchandise
Series with a distinct identity
Let’s start with YouTube Shorts, a new type of video experience that the company introduced last year.
- Make a trailer for your YouTube channel.
YouTube is a competitive marketing environment because it is used by 55% of marketers and hundreds of brands. So, rather than having an account, you’ll need a YouTube video promotion service channel first. Your channel gives you extra branding and personalization possibilities, as well as a library of all your content from which viewers can choose.
A captivating channel trailer that summarises your channel and provides sneak peeks can also convert visitors into subscribers.
Perhaps most crucially, videos that appear on users’ sidebars while watching your videos are more likely to be your own than those of your competitors.
- Make YouTube videos
Shorts, YouTube’s response to Tiktok, will debut in September 2020. Although it is still in beta, this content genre has had 6.5 billion daily views thus far.
Shorts are vertical videos that are one minute or less in length. You can simply post them from your phone if you have access to the “Shorts” camera (which is currently in beta).
- Collaborate with YouTubers
Collaborations with influencers are a fantastic method to promote your YouTube channel. Due to their approachability and deeper involvement with their audience, YouTube producers are 4x more effective than celebrities at increasing brand recognition. As a result, a community forms around the influencers’ YouTube channels.
As influencer marketing has grown in popularity, most creators are willing to work with businesses if it would help them make money. Using the power of such niche creators to promote your brand and even create direct product sales might be a terrific approach to increase brand recognition and sales.
While individuals with a large following will be more expensive to work with, micro and nano influencers with less than 100k and even 10k subscribers may be worth considering. If they have a large niche following, their review of your product may potentially begin to rank in YouTube search, giving you evergreen visibility and traffic.
- Experiment with paid advertisements.
The competition on YouTube is strong, with a few prominent channels gobbling up the majority of the pie:
You may target YouTube users who are searching for specific terms with search advertising. Ahrefs attempted to run such advertisements on its SEO videos, which already had a high viewing time, and received a CPM of.07 SGN per view.
Ads for remarketing: These ads are a fantastic fit if you want to make existing viewers—who have interacted with your channel and videos in the past—aware of a new product or service from your brand.
Take a peek at some of the various video ad formats available.
You can begin running paid ads for as little as $10 per day and gradually increase your spending based on your performance. The restrictions for your adverts vary depending on their type, however there are certain general guidelines to follow, such as not employing copyrighted information, shocking or pornographic content, and so on. Before you create a video campaign, have a look at these resources.
- Check out the YouTube merchandise section.
Your content marketing efforts don’t have to be confined to branding and lead generation. They could even be used as a source of income. BuzzFeed, for example, makes excellent use of their large audience through their proprietary media brands. In 2019, sales of Buzzfeed-branded products were predicted to bring in $260 million.
Returning to YouTube, Google has stated that the video hosting platform is critical to their retail plans. It may potentially become a shopping destination, according to a spokesman who confirmed that Shopify connectors were being tested.
By selling your branded products directly on your channel, you may participate in Google’s early social commerce endeavours. Below is a screenshot of the GoPro store, which is featured next to one of their videos:
You can sell your merchandise, such as T-shirts, sweatshirts, and caps, on your merch shelf even if you’re a software firm or sell other types of digital products. It has the potential to generate a significant number of sales from your casual viewers. Remember that your branded products displays your logo and serves as a branding tool whenever your audience wears it.
Once you’re eligible and turn on the feature, you may sell your branded stuff through the merch shelf on your channel’s video page. Other places on your YouTube channel where you can promote and sell your products include:
The store option will appear on your channel homepage if you have at least one qualified product to display on the merch shelf.
End screens: At the time and place you specify on the end screen, your films could include links to products on your merchandising shelf.
Live stream: From the Live control room, you can pin a merch item to the top of your screen whenever you go live. Plus, there’s more. When a user buys apparel from Teespring’s website, you’ll get a notification in your live chat if you have Teespring set on for your channel.
You’ll have to join the YouTube Partner Program (which requires you to have 4000 hours of public watch time and at least 10k subscribers). You can still make your stuff on TeeSpring and sell it with links in your YouTube description if you don’t meet these requirements.
- Create a branded series.
Binge-watching Netflix episodes is the most popular way for individuals to consume videos right now. Produce a web series on YouTube around a certain theme to capitalise on this viewing habit. People will look forward to new episodes if you provide value on a topic that interests them, and they will tune in week after week.
