We understand. It’s difficult to improve your channel while remaining relevant in the YouTube industry.
Furthermore, not all YouTube users are looking for long-form content. Some people enjoy watching short, offbeat videos.
That is exactly what YouTube Short video provide.
YouTube Shorts, which are often compared to TikTok, Instagram Reels, and Snapchat Spotlight, provide artists complete creative freedom to take their business to the next level.
How?
In this article, we’ll go over that and more about the YouTube feature.
So, let’s get this party started.
What is YouTube Shorts, and how does it work?
Promote YouTube Shorts is a YouTube app feature that allows artists and makers to make short videos with audio overlays. It was launched in 2020.
Isn’t it cool?
The most astonishing feature of Shorts is that it allows you to produce videos with only your phone. YouTube Shorts videos promotion are limited to 60 seconds and do not include any special effects. However, unlike Stories, YouTube Shorts do not vanish, which is a benefit for marketers looking to leave a lasting impact with their video material.
Requirements for YouTube Shorts
YouTube Shorts can last up to 60 seconds, as previously stated. However, because the normal duration of a YouTube Short is 15 seconds, you can make multiple 15-second Shorts that will be blended into one continuous movie up to a minute long.
Orientation: YouTube Shorts videos are only allowed to be shot vertically.
Audio: You can use YouTube’s library to add audio with this function. But keep in mind that videos with third-party audio can only be 15 seconds long.
What is the best way to make YouTube Shorts?
To make Shorts, open the YouTube app on your phone and follow the steps listed below:
Step 1: At the bottom centre, tap the “+” icon.
Step 2: Select Create a Short Beta from the pop-up menu.
If you’re utilising this feature for the first time, you may be prompted to grant mic and camera access. Allow access before proceeding to the next step.
Step 3: On the YouTube Shorts page, you’ll see that the default length is 15 seconds.
By touching on “15” above the record button, you can alter the time to 60 seconds.
Step 4: To record your Short, click “Flip” to swap between front and back cameras.
Step 5: To speed up or slow down your recording, tap “Speed.” This option allows you to travel as fast as 3x and as slow as 0.3x.
Step 6: To record your Short without touching it, tap “Timer” and set a countdown from 3 to 20 seconds.
Step 7: Tap “Filters” to choose a filter to add to your recording.
Step 8: “Green Screen” is another fascinating element in YouTube Shorts. Replace your background with an image of your choice by tapping it.
Step 9: Finally, hit the red Record button to start and stop recording. Tap and record again if you want to record another segment.
Note: To the left of the Record button, touch Undo (left-facing arrow icon) to delete the last recorded segment. And, on the right, press Redo (the right-facing arrow icon) to add a missing part to the video.
Step 10: When you’re finished recording, click the checkmark in the bottom right corner to preview your Short. You can also add music, text, and filters to the video.
Step 11: You may also slide the sound in YouTube Shorts to modify it. When you’re finished, click “DONE.”
Step 12: Congratulations, your short is now complete. Fix the settings and add a title. To improve the reach of your YouTube Shorts videos, don’t forget to use the hashtag #shorts. Tap “Upload” when you’re ready, and your Short will be posted to your YouTube channel.
Tips & Tricks on YouTube Shorts
As a comment, pin CTA.
While shorts are meant to keep viewers scrolling, you can keep them engaged with your business by placing a call to action in the comments and pinning it to the top.
Use YouTube Stories to your advantage
Highlight your YouTube Shorts in Stories to promote them. To increase interaction, include a request in the storey for viewers to subscribe to your channel and leave a remark.
Play your YouTube videos in a loop
This is a genuine gold nugget. When you upload a YouTube Short, make sure you loop it to enhance the amount of time people watch it (a vital indicator for measuring the success of your YouTube channel). The YouTube algorithm also favours videos with a long viewing time.
However, make sure the movie is short enough to make the loop feel natural, because, let’s face it, a 60-second film on a loop isn’t exactly captivating. Also, make sure there is no music in the video.
Make titles that are intriguing.
Create compelling titles that tell viewers what they’re about to see in the videos to earn more clicks and views on your Shorts. Also, don’t forget to use the hashtag #shorts to make it easier to find.
Concentrate on thumbnails.
Although YouTube Shorts are available on the Shorts website, they can also be seen as other videos in the YouTube feed. As a result, having a custom thumbnail for each Short video you submit is critical. Create click-worthy video thumbnails using Wave. video’s online thumbnail creator.
Consistency is key.
Shorts, like any other sort of social media content, require consistency. One short film every month may not be enough to get the intended results. As a result, make a plan and stick to it. Of course, the frequency is determined by your overall video content strategy and goals.
