Everybody uses Google to look up plumbers. The Yellow Pages are no longer used. Here are some list of SEO for Plumbers Business.

This indicates that the first page of Google is where you should be if you want to grow your plumbing business. 

This manual explains how to get there step-by-step. 

Beginning SEO principles in Chapter 1

Let’s get started by providing answers to a few straightforward yet crucial questions. 

Why does SEO matter to plumbers?

Since hundreds of thousands of people search Google each month for local plumbers, SEO is crucial for plumbers. 

Additionally, many individuals look for particular kinds of plumbers, such as emergency and gas plumbers:

You’re losing out on business if your website doesn’t appear in local Google searches for your services.

Here are a few statistics that emphasise the significance of SEO for plumbers even more:

  • Over 700,000 searches for “plumbers near me” are made on Google each month.
  • Many people seek for various plumbing services every month, including “emergency plumber near me” and “gas plumber near me.” 

Chapter 2: Enhancing Google Business Profile

For local searches (such as “plumber near me”), Google returns two different types of results: 

Map pack outcomes

consistent organic outcomes

Both of them allow you to rank. However, you must claim and optimise a free Google Business Profile in order to rank in the map pack. 

Let’s look at how to go about it.

1. Make your Google Business Profile claimable and optimised.

A free local listing from Google is a Google Business Profile. It enables a company to appear higher on the map pack.

How to claim and improve your profile is as follows:

A. Include or claim your company

Google Maps is used to accomplish this. On any device, Google describes how to do this in this article. 

B. Choose your company’s category

For the majority of plumbers, this is simple enough because, predictably, “Plumber” is frequently the best category.  If you are an expert in a particular field, there are a few others to take into account because you should be as detailed as you can be when selecting a category. Examples comprise:

  • installation of gas systems
  • Drainage assistance
  • Heater installer

C. Set your service area

Customers can tell if you serve their region by looking at this. You have a 20 item limit. As per Google’s recommendations, make sure that your service area’s boundaries don’t stretch more than two hours’ worth of driving from your company’s location.

D. Include more foundational data.

Customers can decide if you are the best option for them with the help of this. Your operating hours, phone number, and website are crucial information. If you can, include pictures of completed plumbing projects. The better, the more thorough your profile should be.

E. Add services

This aids potential clients in determining whether you can address their problems. Correctly completing these could assist stop people from calling you and requesting services that you don’t provide. That’s helpful if your area of expertise is bathroom installation.

2. Submit a listing to directories

Your business name, address, and phone number are typically listed in business directories. These are referred to as NAP citations in the field of SEO. 7% of SEOs believe that they are the most significant ranking element for map pack ranks, according to a BrightLocal poll.

For your company to receive NAP citations, just take these two easy procedures.

A. Register your business with big data aggregators

Many directories receive information about your plumbing company from data aggregators. If you join their directory, you can receive hundreds of citations.

The American big data aggregators are listed below:

  • Axle Data
  • Localeze
  • Foursquare

You should also pitch your company to other influential parties. These include, in the United States:

  • Google Maps
  • Yelp
  • White Pages
  • Google Places
  • Facebook
  • TomTom
  • Bradstreet & Dunn
B. Obtain listings in directories for your industry and city.

Your next two targets are city-specific directories and plumbing. To locate them, utilise Ahrefs’ Site Explorer’s Link Intersect report. This displays webpages linked to numerous rivals but not to you. Numerous of them will be directories for local businesses. 

Here is how it works:

  • Your website can be pasted into Site Explorer.
  • Head over to the Link Intersect tool.
  • Enter the domain names of 5–10 rivals’ websites.
  • Toggle “Show link opportunities” on. 
  • Examine the listings to find any relevant directories.

3. Obtain more opinions

Ratings are crucial for positioning in the map pack. In fact, 17% of SEOs believe that they are the most significant ranking element, according to a BrightLocal poll. 

Here’s how to increase the number of reviews for your plumbing company:

Create a review link using Google’s Business Profile Manager and distribute it to contented clients.

Create a QR code out of your review URL and print it on your business card.

Call prior clients and ask them to give reviews.

Link to the review on your website

Chapter 3: Keyword exploration

Not everyone clicks on the map pack results. Additionally, they click the typical organic outcomes. As a result, you cannot solely rely on your Google Business Profile to generate leads. Additionally, your website needs to be optimised to rank for pertinent keywords.

If you establish a solid online presence and acquire a few quality backlinks (more on that later), your homepage should eventually rank for obvious queries like “plumber near me.” However, not everyone looking for a plumber uses this method.

Some customers will look for more specific services when searching, such as “emergency plumber” or “drain unblocking.” 

As a result, you should add more pages to your website to draw in more visitors from pertinent queries. You must be aware of potential customers’ search terms in order to accomplish that. 

Here are three easy steps on how to accomplish that.

1. Look up service and sector keywords

Here’s what that would resemble:

Here’s what that would resemble:

  • drain clearing
  • Repairing boilers
  • install a boiler
  • boiler maintenance
  • Repairing a burst pipe
  • cleansing of drains
  • install a toilet
  • tap repair

2. Examine relative acceptance

For all the services you provide, you should definitely build individual pages. But it makes sense to give the ones that are most in demand priority. 

Repeat the preceding action using your finished list of services to do this. You should be able to generally determine which services receive the most searches because reports in Keywords Explorer are organised by monthly searches by default.

3. Give pages keyword labels

Most service-related keywords merit own pages. But if Google ranks nearly identical results, it could be beneficial to group comparable ones together.

As an illustration, the results for “drain cleaning near me,” “drain unblocking near me,” and “drain clearance near me” are essentially same. This is because the meaning of each of these queries is essentially the same.

Chapter 4: Creating Content

It is helpful to know which keywords to target. But doing keyword research is largely useless unless you actually construct pages to target them. You should also build a few extra pages. Let’s go over each one in turn.

1. Make service pages

Your key services should each have their own page. 

Since there are numerous ways to make these, it is impossible to predict which will suit you the most. However, if you’re looking for a solid place to start, here’s a basic model:

The four key areas are as follows:

Clarity – Make the connection between this service and any potential issues customers may be experiencing to help them decide if it’s the perfect fit for them.

Catchment Provide visitors with a map and your locations so they can determine whether you serve them.

Inform – visitors of how to contact you.

2. Establish a “about” page.

Even those plumbers who don’t invest in SEO typically have a “about” page. Additionally, even though these pages rarely appear in search results, they are a good spot to show E-A-T.

E-A-T stands for knowledge, authority, and reliability. Although it isn’t a Google ranking criteria, these attributes do correspond to ranking factors. 

Here are some suggestions for how to use E-A-T on your “about” page:

  • Describe how the company was founded.
  • Tell us how long you’ve been a plumber and/or in business.
  • Describe your credentials and accreditations.

3. Establish a place page.

If you’re a local one-person band, you don’t need to do this. However, you must list these on a location page if your organisation has numerous bases and service regions dispersed across the nation.

Here is a TDIndustries illustration:

Section 5. On-page SEO

A significant portion of the battle is won by having pages for services that consumers look for. To maximise their effectiveness, you can apply a few more on-page optimisations. 

tag titles

Here, simplicity is the key to success. Usually, your service and company names in title case separated by a pipe will do.

Drain Unblocking | [Company] 

Use your primary service and add “in [location]” for location pages:

Atlanta plumber | [Business Name] 

Descriptions in meta

There is also no need to invent the wheel here. Just provide a couple more specifics about the service and your company.

Employ succinct, informative URL slugs.

The final component of a URL that identifies the page’s content is called a slug.

Searchers can better comprehend the content and context of the page before clicking thanks to descriptive URL slugs. It also pays to keep them succinct and to the point because if they are too long, they will be cut off in the search results.

Section 6: Technical SEO

It’s fine and beneficial to have pages that are optimised for search engines. But since only recognised and indexed pages can appear in search results, it’s pointless unless Google can locate and index those pages. Technical SEO can be useful in this situation.

While technical SEO may seem intimidating, the fundamentals are actually rather simple.

This part looks at how to set up your site for technical success and how to keep track of it over time.


Visitors should use HTTPS to view websites safely. Due to the fact that it has been a minor ranking component since 2014, it is significant for SEO.

Look at the search bar on your website to see if HTTPS is being used. You are using HTTPS if the website address is preceded by a lock icon.

One of the key ranking variables used by Google is backlink quality. In general, your rankings and search traffic will improve the more high-quality backlinks you have.

Unfortunately, one of the trickier SEO aspects is link development. Gaining high-quality backlinks requires patience, ingenuity, and work.

For those prepared to put in the effort, here are a few tried-and-true strategies.

Guests posting

You can write a piece as a guest blogger for another website. Numerous advantages result from this, including partnerships and exposure. However, the link back to your website is the key SEO advantage.

Here’s an illustration:

The billions of websites in Ahrefs’ Content Explorer can be searched using the following search criteria:

  1. Specify a broad word or phrase associated with your industry.
  2. Select “In title” as the search mode.
  3. To eliminate low-quality websites, filter for pages on sites with a minimum DR of 30.
  4. Look for websites with an estimated 5,000 or more monthly searchers.

Replicate connections from rivals

You won’t be able to duplicate every link that your rivals have. However, it’s likely that you can duplicate some of them. It makes sense to check the backlinks of one or two of the top-ranking rivals for “plumber in location” because of this. This is how:

  • Copy and paste a rival’s domain into Ahrefs’ Site Explorer.
  • Select the “Exact URL” search option.
  • Only “DoFollow” links should be kept in the filter (they typically have the biggest impact).

Section 8. SEO and content marketing

There are more things you can do to increase traffic (and customers) from organic search besides ranking service and location sites. You may also write helpful content about topics that potential clients would search for and rank it.

As an illustration, the following Mr. Rooter article explaining why your home could smell like sewage receives an estimated 13.6K monthly search visits:

You’ll also see that there are 54 referring domains in this post’s backlinks.

This is also another advantage of producing informative content that is beneficial. More backlinks tend to be attracted to it, especially if it ranks well in organic search.

Let’s quickly review the procedure for doing this.

A. Select a proven subject.

Proven subjects provide answers to common questions and are relatively easy to rank for. By conducting keyword research, you can locate themes that are appropriate. We used to do this to locate services that customers were looking for. However, this time, we’re doing it to uncover mysteries. 

B: Post an optimised blog entry.

Content is necessary to rank for any subject. Specifically, a blog post.

The fundamentals of writing an optimised blog article are as follows:

Match search intent: If folks are looking for a list, provide one. If a how-to manual would be more suited, create one. Use the top-ranking results as a guide to determine what customers want.

Making it simple to read Make it simple to skim and understand by formatting it using photos, lists, subheadings, and other elements.

Chapter 9. Monitoring SEO development

You may monitor how well your Google Business Profile is performing in searches. When logged in, simply run a search for your company and select “See profile performance.”

Google Search Console (GSC) allows you to monitor the effectiveness of your website. This free Google tool displays your historical organic traffic, keyword rankings, and other information.

GSC is unfortunately limited in that it only displays your top 1,000 keyword ranks.

Use Ahrefs’ Rank Tracker to monitor your website’s local keyword ranks.

Consider a scenario in which your company is based in Miami, Florida. In that situation, tracking keyword rankings in Miami, Florida, or even a particular ZIP code, may be useful. This is valid for a maximum of 10,000 keywords.