It’s not easy these days to get your material in front of people’s eyes. It’s not that your stuff is bad – though it may be – but that people are just unaware of your existence. There’s also a lot more competition for our attention these days. YouTube will promote your material if it helps the company. Their goal is to get individuals on the platform and keep them there for as long as they can.
As a result, YouTube prioritises view time and engagement when it comes to promoting your video on the platform. This covers both the search results and content from other people’s videos. As a result, the rest of this article assumes you’re already producing fascinating and engaging material that keeps people interested.
WHAT IS THE BEST WAY TO PROMOTE MY VIDEOS ON FACEBOOK?
I aim to preserve the same content theme across all of my platforms. That is primarily photography for me. That’s what the majority of people know me for, and it’s what I try to focus on in my site to promote YouTube video.
For instance, here is the most recent video on my YouTube account. During a recent trip to Scotland, I went behind the scenes of a picture shoot at Devil’s Pulpit. This is the video that will be used to illustrate the rest of the article.
I DO MOST OF MY PHOTOGRAPHY ON LOCATION BEFORE I START SHOOTING (not a fan of the studio, sorry). As a result, I frequently shoot my videos on location as well. I frequently shoot in the same locations with different subjects. So, if I’m going to record a new video at an area I’ve already visited, I’ll have relevant content.
It could be a new setting, but it’ll be with a familiar face or a friend of a former topic. It may be a reference to a previous shoot or a topic I mentioned on Facebook. In any case, finding a link to past content allows me to post relevant information to which at least some of my audience can relate.
WHILE RECORDING THE VIDEO
While I’m actually performing the shoot and recording footage for the video, I try to make it a practise to publish some behind-the-scenes images to Facebook. It could be the lighting or the equipment I’m using. It could simply be a beautiful panorama of the site, or one or all of us doing something stupi
During the shootings, I considered doing Facebook Live (and YouTube) feeds, but most of my sites are out of signal range. So, even if I wanted to, I couldn’t. However, if you want to obtain real-time feedback as you’re producing it, this might work for you.
It’s difficult to submit images while shooting while you’re out of signal range.
BEFORE THE EDIT, BUT AFTER THE SHOOT
I think about stuff from the day that I can post immediately quickly after the clip is shot. This is something I’ve been thinking about while shooting. I make mental notes (and occasionally scribble them down on my phone in case I forget) of crucial situations that I can publish during the day.
I’ve also started getting group shot selfies right after the session lately. I’ll also tag the other attendees so that the content appears on their sites and timelines as well. Their friends and followers are also curious in what they do. And who knows, maybe they’ll be interested in what I’m doing.
If it’s a picture shoot, once I’m at the computer, I’ll process a handful of my favourites first. However, I am not required to post the photographs every time. If someone else from the shoot posts them and tags me, my audience will see them as if I had shared them myself. As a result, I rarely repost it (at least not right away). I don’t want to continually bombard their feeds with the same stuff.
I frequently tag firms that are related to the video in some way. They may have sent me goods to review or play with, or it could simply be a product I currently own and enjoy.
WHEN THE PRIMARY EDIT IS COMPLETE
I started editing this video after I returned from Scotland. I didn’t want to release them all at once because I’d recorded several during the trip. For starters, I didn’t have time to edit them all back-to-back. I have to balance work and my personal life. I also wanted to stretch them out a little more.
However, once the editing is complete and the final film has been generated, I’ll make a few quick tweaks while the main video uploads to YouTube. These adjustments can last anything from 15 seconds to a minute.
In the lower right corner of each of the little videos, I overlay my YouTube URL.
IN THE DAYS FOLLOWING THE SHOT
I’ll engage as much as time allows after the video is live and other content is posted to Facebook. When I finish work in the early evening, I usually go live with my videos. This means I can devote more time to social media responses as well as the video itself.
I’ll probably post another small edit the next day, this time to groups rather than my page. But I’m not going to throw it in at random. It’s usually in answer to a query regarding the video or photo session. This allows me to make jokes with my friends in those communities while also alerting other people who may not be aware that I post video on YouTube.
AND THEN?
Finally, I’ll normally write a blog post for my personal blog, not here. I haven’t written one for the Devil’s Pulpit video as of this writing, but I did write one for a trip to Glencoe a few days before the photo shoot.
These feature more details, images, and other material not included in the vlog. It’s possible that I didn’t want to include them in the video because they didn’t fit, or that I didn’t have enough footage to include them all. Or I might simply not want to watch the video for too long.
Blogs are fantastic for promoting your videos. Text-based material is favoured by search engines. Additionally, YouTube observes
Aside from that, I use the movies as a reference resource. I’ll link to something in a video or its associated content if it helps answer someone’s issue in the future. But only if it will benefit them and assist them in answering their question. I’ll also explain why I’m including a link to the information and how I believe it can assist or answer their question.
Everyone despises spammers. As a result, get personally involved in the communities you promote.
PROMOTION ON FACEBOOK FOR PAY
Someone asked if I ever conduct paid Facebook promotions. The straightforward answer is no. To me, it appears to be a waste of money.
Someone asked if I ever conduct paid Facebook promotions. The straightforward answer is no. To me, it appears to be a waste of money.
Everyone I know who has done it has experienced a brief spike in traffic followed by a significant drop for the next three months. And the three-month decline represents a higher loss than the short-term surge benefits.
It’s simply not worth it unless you pay to advertise every other article you write. And, I’m not sure about you, but my videos aren’t currently generating enough revenue to justify such a high investment.
IF NOT, THEN!
So, anytime I upload a new vlog or video on my YouTube channel, I do something similar on Facebook.
Depending on the video’s theme and style, the specifics will vary slightly. Particular tactics don’t work well with certain types of information. I can’t rely on people to publish and tag me if no one else was engaged in its production.
It appears to be a lot of effort, with a lot of more stuff to produce. But I’d have to make a lot of it regardless. The photos I post on Facebook are frequently included in the video. I’d also have to edit them before sending them to the model or client.
And, after you’ve become used to doing things like this and incorporating them into your workflow, they don’t take up much time.
After all, we haven’t even mentioned Instagram. That will happen.
