What’s the point of YouTube? Numbers from YouTube
Before we get into the whys and hows, here are a few statistics to help you understand why YouTube is such a valuable business platform:
With over 1 billion registered members, YouTube is the second most popular search engine and website on the planet.
Every day, 1 billion hours of video are watched on YouTube.
On mobile, YouTube reaches more 18-49 year olds than any other TV station or cable TV network.
In the United States, YouTube reaches more 18-34 year olds than any other television network.
And best YouTube video promotion isn’t showing any signs of slowing down, indicating that people of all ages, from all over the world, enjoy watching videos on the internet.
Which is, of course, one of the most significant promotional advantages: YouTube is where your target audience is. A good YouTube approach can help you reach a larger audience and boost your overall performance.
But where do you even begin?
Make a YouTube marketing strategy.
YouTube can take longer to manage than other social media platforms; after all, it’s one thing to write a status post and create photographs, but it’s quite another to develop new video material on a regular basis. The good news is that it’s now easier than ever to make a video – but first, let’s talk strategy.
To begin, what are your goals for using YouTube and video marketing? What are your specific objectives? Consider the following scenario:
Increasing brand recognition and engagement
Increasing the number of leads and conversions
Increasing the number of visitors to your website
Knowing your goals will aid you in creating the best videos for your channel, videos that will help you reach your objectives:
What kinds of videos are you capable of producing?
One of the most significant barriers to businesses utilising YouTube is the fact that…well, you need to create videos and you have no idea what to do. Or, for that matter, how.
At the very least, not without wasting a lot of money and time on video production and promotion.
However, producing high-quality videos is no longer difficult — in certain circumstances, you don’t even need a camera. There are several alternatives for different stages of the sales funnel when it comes to the types of brand and marketing videos you can create:
At the very beginning of the sales funnel
These videos will assist you in achieving your objectives for increased brand awareness:
Brand videos that highlight your company’s mission and values
Educational and how-to films (how-to videos are quite popular on YouTube!)
Interviews with thought leaders and influencers in your field
Videos that are animated
Documentaries, such as the Content Marketing Institute’s excellent example of a content marketing documentary (about content marketing!):
Videos for the middle of the funnel
After you’ve gotten people’s attention, you may use video to nurture these leads further:
Demonstrate what your product can do for your target audience with product videos.
Video testimonials — instead of collecting a traditional written testimonial from your clients, you may record one, as Yum Yum did with this video:
Taking care of your YouTube channel
If you’ve never used YouTube for business, you might be surprised to learn that there aren’t quite as many management tools as there are on other social media platforms.
However, if your business grows, you’ll need a management solution to keep track of your comments and respond to them, as well as monitor brand mentions.
Agorapulse, a social media management application that works with most major social networks, is one of the few that can achieve this. However, we’ve here to talk about YouTube management.
One of the nicest features is that it allows you to keep track of and manage all of your YouTube comments in one location, including responding to them. You may also pre-moderate comments and choose when and what to post, as well as save typical responses to answer to comments more quickly.
You can also work as part of a team to respond to comments and interact with others. Last but not least, you may keep an eye on your company’s name on YouTube to see if there are any videos or other mentions of your company so you can respond swiftly.
As I previously stated, video creation for company is more accessible than ever before, thanks to a plethora of video marketing tools that can assist you in creating films with stock footage, audio, and voice overs.
With the right tool, you can make almost any form of video you can imagine: animated videos, live-action movies, and even stop motion videos.
There are various excellent tools available, including:
For live action videos, use Slidely Promo (i.e. using stock footage)
For live action videos, use Wave (you can easily create the same video for any social network, to help you repurpose your video content)
Vyond is a programme that allows you to make animated videos.
Remember to optimise your website for search engines.
You may recall that YouTube is one of the most popular search engines on the internet. However, if you want people to be able to locate your videos through search, you must optimise your channel and videos for the YouTube search engine.
There are various variables to consider when it comes to SEO:
Keywords for your channel: To assist YouTube understand what your channel is about, choose keywords that represent your business and your video content.
The following is the title and description of the video: Use relevant keywords in your video title and description to assist YouTube understand what your video is about.
Tags for the video: To ensure increased visibility, you should include relevant tags to each of the videos you submit, just like your channel keywords.
Time spent watching: the longer people spend watching your films, the better your SEO will be. Basically, YouTube will favour videos that people watch for longer periods of time over films that are opened and dismissed fast (presumably because such videos aren’t as good or don’t deliver on what they promised in the headline). with a brief description)
YouTube also cares about how much interaction (comments, likes/dislikes, and shares) your videos receive — the higher the number, the better!
Subscriber numbers: YouTube favours bigger channels, but it doesn’t stop there; it also considers how many new subscribers you obtain after someone watches one of your videos.
You can use tools like TubeBuddy, a YouTube-certified YouTube management tool with several video SEO features like tag suggestions, best practise audits, and keyword rank tracking for YouTube: To properly optimise your videos – and find good tags and keywords to use – you can use tools like TubeBuddy, a YouTube-certified YouTube management tool with several video SEO features like tag suggestions, best practise audits, and keyword rank tracking for YouTube: