YouTube is the third most popular website on the planet, with over a billion users and sufficient traffic. Here are five techniques to increase your organic YouTube reach.
YouTube, with over a billion viewers and enough traffic to rank as the third most popular website on the planet, outperforms all other search engines save Google. When you combine it with Google’s inclusion of real YouTube video promotion in general search results, you have a formidable search engine. In this article, I’ll show you five techniques to boost your YouTube organic reach.
Establish a YouTube Channel Reputation
To begin increasing your YouTube organic reach, establish your YouTube channel as an authority in your field. To get started, fill out your YouTube channel like you would a profile on a popular social media site.
Having a good profile photo and cover photo is part of this (or as YouTube calls it, channel art). It’s one of the largest cover photographs in the social media scene at 2560 x 1440 px, but it’s also the one with the smallest display.
The next step is to create a compelling channel trailer that introduces prospective viewers to you, your business, and why they should subscribe to your channel. The description of the video you pick for your channel trailer should be excellent, as it will be displayed alongside your trailer.
Information about your YouTube profile
Enter a description of yourself, your business, and your channel under the About tab of your channel. Then, on Google+, Facebook, Twitter, and LinkedIn, link it to your website and your most popular social profiles.
From here, you’ll want to fill your channel with outstanding videos and organise them with playlists. You can stock your channel with playlists and videos from other YouTube users if you know it will take you a while to submit your own videos. Just make sure they’re not competitors and that they’re relevant to your brand or company. This strategy will help you develop a strong channel and grow your subscriber base while building your video library.
Increasing the number of YouTube subscribers
When it comes to subscribers, link to your YouTube channel on your website, in your email signature, in your email newsletter, on your other social networks, and anyplace else you can connect. with folks who might be interested in becoming subscribers Subscribers will give your channel social proof and keep you up to date on new video uploads.
You can also increase your subscriber count by applying a watermark to all of your videos in your channel’s Branding options. People who click on it will be brought to your channel page, where they can subscribe. This ensures that individuals who see your films embedded on other websites or shared on social media can subscribe to your channel.
For each video you upload, conduct keyword research
You should start with effective keyword optimization if you want to boost your YouTube organic reach. You should conduct keyword research for your YouTube videos in the same way that you would for a web page that you want to rank well in search results. To determine search volume and competitiveness for your target keyword phrase, start with Google AdWords Keyword Planner.
Make Videos More Effective Before you upload them, consider the following:
Before you publish your video to YouTube, you should start optimising it for search. Make sure your video is optimised for your goal keyword phrase before uploading it to YouTube, starting with the filename.
After you’ve uploaded your videos, optimise them.
You’ll be able to optimise your new videos on YouTube as soon as you start posting them.
Your SEO title should be no more than 55 characters long and contain your target keyword phrase. Your video title serves as the SEO title in this scenario.
Your meta description should be no more than 160 characters long. The video description serves as the meta description in this scenario. While keywords in your meta description won’t necessarily help you rank higher in Google search, they will be bolded in the results, so it’s vital to include your target keyword phrase in your video description.
Your meta keywords should be no more than 255 characters long. The video tags are the meta keywords in this case. Granted, these are minor considerations in terms of Google search ranking, but they should be included to help optimise your video for YouTube search. As a result, make sure to include your target keyword phrase as well as any other variations you discovered during your keyword research.
Optional Extras
The Advanced Settings tab comes next. Here you’ll discover more options for customising your movie.
Sharing on Social Media
You’ll find the option to share your new video with your Google+ and Twitter audiences on the Basic Info tab. This should serve as a reminder that social sharing numbers, particularly on these two platforms, are crucial.
Playlists
You’ll find the option to put your video to a playlist below the social sharing choices. For this, you’ll want to make or select a playlist on your YouTube channel that is related to the target keyword phrase of your video.
Thumbnails
You can post a custom thumbnail for your video after you’ve validated your YouTube channel (which can be done by just entering your mobile number and confirming the code supplied to you through text). This allows you to utilise an eye-catching image as your video thumbnail that isn’t necessarily included in the video.
Optimize the image for search, just like any other image you post to a website, by including your target keyword phrase in the filename and image information. The fact that YouTube thumbnail images appear in Google image search results suggests that even those images can benefit from optimization.
Get People to Watch Your Videos
It’s critical to acquire engagement for your videos after they’ve been uploaded. When you consider YouTube as a search engine, you must consider the factors that will persuade the search engine to prioritise your video over others. You’ve already set up the on-site SEO settings for the video. It’s now time to focus on improving the other ranking factors.
Unless the video owner disables these features, YouTube displays the number of views, thumbs up, thumbs down, and comments for each video by default. If you can increase the number of views, thumbs up, and comments on your video, YouTube will recognize it as essential, which will help it rank higher.
Additionally, recall the Basic Information for your video while uploading it. It was suggested that you use social media to promote your video. As a result, you’ll want to gain social shares for your video.
All of these things can be accomplished by promoting your video. If you have a huge audience on your blog, social media platforms, email list, or other platforms, start by sharing your video with them.
You may also promote your video by doing outreach to have it embedded and linked to on other websites. Simply hunt for blog entries that are related to the video’s content and contact the authors of those pieces. Tell them how much you like their post and how your video would be an excellent resource for their readers who want to learn more about the subject. The authority of your video will be boosted by both embeds and links to it.
With the same strategy, you might be able to reach out to other YouTube channels. Find and watch videos that are related to the topic of your video. If they don’t have annotations or cards pointing to other videos, ask the channel owner if they’d be interested in linking their video to yours as a resource for their viewers. In this scenario, you could wish to give instructions on how to link your video to theirs using Annotations or Cards.
Install vidIQ for YouTube to track the effectiveness of your promos. For research reasons, this Google Chrome plugin will provide you extensive metrics for most YouTube videos, including your competitors’.
Final Thoughts
You’ll enhance your YouTube organic reach in search results, suggested videos, and even Google search results if you follow the procedures indicated above, from building up your YouTube channel’s reputation to advertising each and every video you create.
