Understanding the various subtleties of video marketing can be a mammoth challenge for small businesses with a million items on their to-do list. That’s why we’re launching our Video Marketing Laboratory, a space where we’ll offer our exclusive recipes for creating any type of video you can think of.
The brand video is the acclaimed book of organic YouTube Promotion Video Marketing 101, and today’s methodology comes straight from it. Brand films come in a variety of shapes and sizes, and have been referred to in various ways on the internet, including as explainer videos and lifestyle videos in some quarters.
A brand video, no matter what you call it, has a few distinguishing qualities. So, what distinguishes a brand video from others? And how do you go about making your own?
Why did you or the founders of your company start this particular business? What drew you to this line of work in the first place? What does it mean to you?
This fundamental “why” must be at the heart of the overall concept of your brand film. You should consider what form of messaging or video will best reflect this main objective to your audience before you start brainstorming or creating the script.
Remember to keep it short. Your brand’s mission statement should be brief and to-the-point. If it isn’t, it needs to be developed further. Set the bunsen burners on high and reduce your “why” to its most basic form. After that, put your own spin on it.
Include your company’s main product offering…
These are the primary qualities and elements of your company or product that set it apart from the competition, often known as your company’s unique value proposition. Once you’ve established your core mission’s messaging, make sure the fundamental concept and screenplay of your brand video successfully express your core product offering.
If you’re humorous, throw in some humour…
The ability to express your core product offering is one factor that distinguishes a strong brand video from a terrible one. The most well-known viral brand films, such as the Dollar Shave Club or Squatty Potty videos, are amusing, but they aren’t only amusing. They employ humour to effectively express why you should consider their product, and they do so in a humorous manner. in a straightforward manner
You may highlight your important product features and unique value proposition by injecting comedy into your core product offering, ensuring that your visitors don’t forget them.
If you’re not hilarious, don’t feel obligated to be. There are numerous different methods for standing out in a crowd. Concentrate on presenting the key values of your product as clearly as possible while remaining innovative. Don’t try to be someone you’re not.
Add five zealous team members that are eager to share their experiences…
Using your internal employees to share their own passions is the most effective strategy to properly communicate your brand’s primary objective. Starting with your own team members’ “why” is a genuine and effective way to begin crafting a script or interviewing subjects for a more docu-style video. in a straightforward manner
You may highlight your important product features and unique value proposition by injecting comedy into your core product offering, ensuring that your visitors don’t forget them.
If you’re not hilarious, don’t feel obligated to be. There are numerous different methods for standing out in a crowd. Concentrate on presenting the key values of your product as clearly as possible while remaining innovative. Don’t try to be someone you’re not.
Add five zealous team members that are eager to share their experiences…
Using your internal employees to share their own passions is the most effective strategy to properly communicate your brand’s primary objective. Starting with your own team members’ “why” is a genuine and effective way to begin crafting a script or interviewing subjects for a more docu-style video.
a means to communicate your company’s passion to potential customers
These team members may or may not be the people with whom your clients will deal on a regular basis, but even if they aren’t, having brand faces helps. Even if you’re just creating a script, interviewing your employees to see why they enjoy working for your company is a fantastic idea. You might even learn something new about your own brand that you didn’t know before!
Remove the corporate lingo and insider jargon…
We understand; you’re an expert in your field. To demonstrate this, you don’t need to use every SEO buzzword in the dictionary. Instead, focus on making your company’s main product offering as simple to understand as possible in as little words as possible while producing your brand video screenplay. We guarantee it will be more memorable if you keep it short.
Calculate the time it takes to read your script in seconds…
While your script may not be excessively long, it is almost certainly longer than you think. When reading your script aloud, time yourself to see how long it takes you to go through it. If voice-over is a big part of your brand video, you’ll want to make sure it’s done well. You may complete the task in under a minute and a half to two minutes.
If your script is longer than that, you’re probably not effectively communicating your brand mission or primary value propositions, therefore attempt to make it even shorter!
To bring your concept to reality, choose a qualified production crew…
After you’ve finished writing your script, you’ll need a video team that knows what they’re doing to help you bring it to life. You might have an in-house production staff, which is fantastic! Building one, on the other hand, can be prohibitively expensive when you’re just getting started, so you’ll want to enlist the help of an excellent external resource.
