All outstanding films share two characteristics: they take a long time to make and, in most cases, they are under-marketed on social media. This has never made sense to me: companies appear to spend a lot of money on developing brand-owned content, but the marketing of that content is frequently disregarded. As a result, my response to the perennial issue, “How much content should we be publishing on a monthly basis?” has always been, “Exactly as much as you can afford to advertise well.”
This article provides a checklist for YouTube music video promotion each of your films on social media using only one social media network — Twitter. It also offers you a decent concept of how each social media platform should be used.
1.Make a Twitter schedule
One thing to keep in mind concerning Tweets is that they don’t last very long. There has been a lot of study done on this, with one of the more encouraging findings coming from Moz years ago. It claimed that a Tweet has an average lifespan of 18 minutes.
Consider how few of your followers are on Twitter at any given time throughout this period. Even if you have thousands of followers, expect up to ten of them to see your tweet once it is published.
That’s why Twitter makes it so important to schedule the same message to go out at multiple times of the day. Asocial has technologies that make repurposing content exceedingly simple and successful.
To reach a wider audience, schedule at least three tweets to go out on separate days of the week and at different times of the day.
2. Get Your Whole Team Involved
The more people on your team who tweet, the more diverse your Twitter marketing strategies will be. Collaborative marketing is the most effective type of digital marketing.
When it comes to Twitter, there are two effective approaches to get your entire workforce involved in marketing your brand asset:
2.1 Make use of the Content Cal Pinboard
Another excellent tool that can be quite useful in this situation is Content Cal. Your team members can post social media updates to a “Pinboard,” which you (or your moderator) can review and schedule for posting on your brand’s social media channels. The beauty of this strategy is that it allows everyone in your company to have a say while maintaining the high quality of material that goes live on your social media channels (since all social media updates go through a moderation process as an extra level of quality assurance). Allow your team to post social media updates to a common “Pin board,” where the moderator can distribute them throughout your Twitter schedule. As a result, your company’s tweets will appear to be lot more diversified and creative, as multiple people will be participating in their creation.
2.2 Get Your Team to Help You Promote Your Promoters
Agora pulse is an excellent solution for collaborative reputation management since it allows your entire team to connect with tweets about your brand and participate in important conversations: Encourage your team to keep an eye on related Twitter conversations where your content asset can come in handy.
Have different members of your team repost and like Tweets advertising your content asset on Twitter to enhance its reach. You can browse through a few more social media platforms that provide comparable capabilities.
3. Submit your viral content to the Viral Content Bee
I founded Viral Content Bee, and it’s also the tool I use for every single content marketing campaign I’m involved with. Viral Content Bee is a mutual aid network where users get together to help each other promote their content on Twitter (as well as other platforms, including Pinterest, Tumblr, and more).VCB is a curation tool that is carefully monitored to assure content quality. Members are also encouraged to participate with each tweet generated by VCB by retweeting, liking, and following, so it’s a good method to expand your following. Improve your reach by engaging with each tweet promoting your article.
4. Use a variety of hashtags
Using hashtags is a great method to reach out to those who aren’t already following you on Twitter. However, because hashtags are clickable, they may steal clicks from your content link if you use too many in a single tweet. I recommend using no more than 1-2 hashtags per tweet and changing them up every time. When undertaking content and keyword research, I frequently encourage my content writers to make a preliminary list of related hashtags (for later use on Twitter and Instagram).When creating your content marketing brief, keyword clustering is a terrific technique to locate and categorise keywords. It permits you to think of new methods to express the same idea. This is a terrific source of hashtag inspiration because people express themselves in so many different ways! My team may use keyword clustering to find new methods to express the same concept in words. Both the literature and the social media jargon are fueled by this.
5. Make Inquiries
Using a question structure in your social media updates is a terrific method to enhance engagement (and clicks). When people read a question, their natural reaction is to get immediately inquisitive and begin hunting for a response. This generates a lot of clicks and comments. This human response to a written inquiry may (and should) be applied to social media copywriting with effectiveness. When writing a social media update, use an interrogative tone and provide answers.
Clicks are triggered by great questions: On Twitter, asking questions is a terrific method to pique your followers’ interest and persuade them to click the link! I conduct my question research while writing content, so by the time it’s ready to be promoted, I’ll have a decent list of topics from which to create compelling social media updates. I use TextOptimizer for question research, which is a semantic analysis programme that provides a list of frequently asked questions for whatever query you enter.
These questions can be used in a variety of ways, including answering them in-content, asking them on social media to increase engagement, including them in your newsletter, using them to create visuals, and so on. Combining asking questions and tweeting a clear call-to-action inviting clicks is also a good idea:
6. Develop a variety of content formats
Twitter is all about visual content. This can feature visual quotes, mini-videos, and animated GIFs, among other things. Adding visual information to your tweets is an excellent method to gain more visibility. However, when marketing your video on Twitter, I avoid using too much visual content: These visual elements, like hashtags, have the ability to steal clicks. Because many of your followers would rather interact with an image or video than click a link, I like to use Twitter cards:
If you’re using Twitter cards, clicking on the image will take you to your profile page. When you post a picture to Twitter, clicking it expands the thumbnail, diverting attention away from your content. Don’t add media to your link every time you tweet it. However, from time to time, try sharing pictures to increase interaction.
But, for more visibility, I put together a few of well-branded pieces. On the positive side, I can repurpose these for other social media platforms, ensuring that my time and effort are not squandered. To quickly put up visual assets to sell my work on Twitter and elsewhere, I utilize the following free tools: Using Wave. Video, create video teasers (short amusing video clips) to promote on Twitter!
7. Keep an eye on your results
Finally, you can’t improve what you’re not measuring, so keeping a careful eye on your Twitter traffic and looking for any encouraging patterns is essential. I like to use Finteza for web analytics because it’s incredibly simple to set up. It also gives you a lot of information on user engagement and activity on the site. You’ll be able to monitor how different types of your audience engage with your ads if you set up Ad Zones on your site (which is what I’m doing):
Finteza, of course, must be set up before it can gather data on your Twitter visits.
To limit traffic analysis to a certain source, use the following formula:
Click Twitter under Sources -> Social.
This referral source will now filter any other report you open, including events, Ad Zones, geography, and so on:
Finteza enables you to have a deeper understanding of your Twitter audience and the best ways to engage them. Make it a habit to monitor your Twitter traffic on a regular basis.
Bonus: Promote Your Video on Your Site
You may utilize Chabot marketing to engage your on-site audience with your video content in addition to leveraging Finteza’s advertising services. Alter is the simplest catboat marketing platform to set up and customize, requiring no technical skills. To have Alter promote your movie, go to Sites -> Bot Messages and provide the following link: Alter can also show the message to a certain segment of your website’s readership. Returning visitors receive the message first.
It’s also a good idea to use your opt-in list to encourage your newsletter readers to share your content on social media.
Takeaways: How to Make the Most of YouTube Video Promotion
To catch more of your Twitter followers online, schedule numerous tweets to go out on different days of the week and at different times. Using tools like Content Cal, get your entire team involved in creating innovative tweets. This way, you’ll be able to experiment with different language and strategies. Encourage your team to join in related Twitter discussions, as well as like and retweet other people’s tweets promoting your content, by encouraging them to participate in social media listening.
To come up with varied hashtags to include in your tweets, use keyword clustering. Use no more than 1-2 hashtags to avoid stealing clicks. Make your Tweets into questions and include your URL as a response. Questions pique people’s interest, prompting them to click to learn more. Text Optimizer is a fantastic tool for researching questions. To get more attention, create graphic assets for your tweets. Don’t use too many of them, as they may steal clicks. Using free tools like Wave. Video, create one micro-video and one picture to advertise your content on Twitter (and other social media platforms). Use Alter and Finteza to get your site visitors involved in spreading the word about your video! Both methods can be used to persuade visitors to return to your site. Obviously, if you see a tweet spreading (through likes and retweets), you should consider investing in ads to help it spread even further.
And how do you promote yourself on Twitter? Please don’t hesitate to share your favorite tools and tricks!