Digital marketing is an exciting profession full with bright individuals that work tirelessly to stay ahead of the pack.
Digital agency and company hiring managers are now looking for applicants who are up to date on the newest trends, techniques, and news. If you’re having trouble breaking into the digital marketing field, it’s most likely due to a lack of relevant abilities on your CV. You will be up to date with the trends and tools used by the leading digital marketing agencies if you invest time in obtaining digital marketing certification.
We rely on top-notch talent to keep moving forward as a digital marketing business with clients around the country. Resumes with low-cost, authoritative certificates assist candidates stand out in 2021, according to our experience.
With thousands of courses and certificates all touting the same benefits, finding the finest online marketing school that works for you is nearly hard. That’s why we decided to compile a list of the best digital marketing courses and certification programmes that deliver genuine results.
Here is our selection of the top 25 Digital Marketing Certifications for 2022 that will help you improve your skills and get a job:
1) Certification in Google Analytics IQ
As a budding digital marketer, you’ll quickly discover that all aspects of the industry revolve around “big brother” Google in some way.
To succeed in digital marketing, you don’t have to be a marketing analytics whiz. However, in order to enhance and expand marketing approaches, it’s critical to understand how to measure campaign metrics and monitor KPIs. For individuals who pass the final exam of 70 questions, the Google Analytics Individual Qualification certificate shows potential employers that they have a functional knowledge of Google Analytics.
To prepare for the exam, create an Academy for Ads account and go through the Google Analytics for Beginners and Advanced Google Analytics courses. We recommend taking the course before applying for jobs because it is a necessary skill set for conducting a successful marketing campaign.
2) Hootsuite Certification in Social Media Marketing
Social media is a tremendous tool, but it’s also a crowded market. This means that employers seek employees who are dedicated to lifelong learning and staying ahead of the curve.
Why not learn from the best? Hootsuite is the most popular social media management platform among marketers.
Hootsuite offers social media marketing certification training online for people of all skill levels. You can go from the beginner course to a certification in advanced social media strategy.
The Social Marketing Certification assesses your understanding of essential social media marketing principles and proves your prowess as a social media marketing master. Hootsuite strongly advises customers to take the free social media training course before taking the 60-question online exam to get the credential.
Social media has a big influence on your whole marketing approach, and that’s not going to change anytime soon. We are always on the hunt for the greatest up-and-coming social media marketers as a digital marketing agency. Employers will see that you have the requisite knowledge and are prepared to learn if you complete a social media certification programme.
3) Google Adwords Accreditation
As previously stated, you must become quite familiar with the numerous Google tools.
Your marketing strategy can be made or broken by a strong Google Ads campaign (also known as adwords certification). Most significantly, for businesses trying to increase their return on investment, advertising on Google produces immediate results.
You will be tested on your fundamental and advanced understanding of Google Ads in order to pass the programme. You’ll need to know about internet advertising’s value proposition, campaign setup and administration, measurement, and optimization.
When you pass the Google Ads Fundamentals exam and one of the other advertising product exams, your certification is complete. To pass, you must also achieve an 80 percent or better score.
Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising are among the various exams offered by Academy for Ads.
4) Certification in HubSpot Content Marketing
It’s something you’ve heard before, and it’s something you’ll hear again.
“Content is king,” as all other internet methods are influenced by it.
High-quality, relevant information, in particular, reigns supreme.
Recruiters look for job candidates with strong writing and communication skills, as content remains a key component of digital marketing strategy.
The HubSpot Certification is divided into 12 categories, each of which will keep you up to date on the latest research and best practises. They are inbound approach specialists, and understanding how to use the Hubspot marketing tool is critical in today’s business. As a result, the programme is ideal for aspiring content marketers who want to learn about the value of content marketing and how to assist businesses improve their marketing ROI.
HubSpot offers a variety of digital marketing products, and the greatest part is that they’re all free. You are the only one who is holding you back!
5) Digital Garage: Digital Marketing Fundamentals Certification
Google’s Digital Garage provides free tutorials on nearly every digital marketing subject imaginable.
If you had to choose just one certification programme, it would be Google’s Digital Garage, which offers a diverse set of courses.
The training modules are ideal for students who want to learn everything they need to know in one spot. Analytics and data insights to display advertising are just a few of the topics covered.
The course is approved by the Interactive Advertising Bureau Europe and The Open University and consists of 26 topics.
The interactive layout and design of the courses will appeal to beginners wishing to master the fundamental core principles of digital marketing as well as marketers looking to refresh vital abilities.
When it comes to hiring for employment roles, marketing organisations like Brandastic prioritise credentials from reputable platforms like Google. If you’re not sure where to start with your digital marketing,
6) Certification by YouTube
Visual assets are used by 80% of marketers in their social media marketing, and the trend is here to stay.
The most efficient and entertaining type of content is video. In 2019 and beyond, the ability to create a comprehensive video content strategy will be in high demand.
If you didn’t know, YouTube is the second most popular search engine behind Google, and a YouTube accreditation gives you instant reputation.
The Certified Program, according to YouTube, is dedicated to educating all artists and users on the platform. Tutorials teach you the most up-to-date industry best practises as well as advanced industry knowledge. Channel expansion, content ownership, and asset monetization are among the three different paths available.
Only certified YouTube and Google Advertising partners are eligible for certification. You can proceed once your qualifying requirements have been completed and you have been accepted into YouTube Certified.
7) Inbound Marketing Certification from HubSpot
The folks at HubSpot have provided us with yet another important accreditation.
Instead than simply pushing a brand, product, or service, inbound marketing is a strategy for attracting visitors and potential customers. HubSpot is a well-known authority in the field of inbound marketing, and the certification is ideal for individuals who want to keep on top of the latest trends.
The course is divided into seven sections that cover all you need to know about inbound marketing, including the basics, establishing buyer personas, and comprehending the buyer’s journey.
Everybody may take the course and pass the exam, and anyone interested in digital marketing should know about it.
8) Certification by Facebook BluePrint
Facebook has 1.49 billion users worldwide and 22 billion annual ad clicks. As a result, businesses are increasingly using the platform to reach their target consumers and raise brand awareness. As a result, a skilled digital marketer who knows how to advertise on Facebook becomes even more valuable.
Currently, Facebook’s certification programme offers two options: Facebook Certified Planning Professional and Facebook Certified Buying Professional. These certificates are ideal for a digital marketer who wants to demonstrate their Facebook advertising abilities to potential employers.
The Planning Professional must be able to plan successful Facebook campaigns, target audiences for maximum impact, and maximise reach and frequency. The Buying Professional must demonstrate expertise in a variety of areas, including creating and buying Facebook advertising, managing Pages, and understanding Facebook Pixel.
Both certificates are made up of two tests (with a passing score of 700) and are valid for one year. The tests can be taken in any sequence, however Facebook prefers that you take them in the order shown on their website. The Facebook Blueprint Certification honours extensive knowledge of Facebook’s products and services. By finishing the courses, you will gain certifications that will help you stand out in the digital marketing field.
9) Machine Learning Certification from Stanford University
Artificial intelligence has revolutionised how we approach social media, SEO, analytics, and content marketing. Because the trend is rising and AI is here to stay, you should become acquainted with it.
One of the most popular courses on Coursera is a machine learning course from Stanford University, taught by the former leader of Baidu AI Group/Google Brain. It’s a great way to get started with machine learning and covers a wide range of best practises.
Unfortunately, the certificate does not constitute official Stanford University academic credit.
10) The Digital Marketing Institute is a non-profit organisation dedicated to the advancement of digital Certifications for Digital Marketing Experts
The Digital Marketing Institute, based in Dublin, Ireland, offers a variety of courses and certification programmes for digital marketers of all skill levels. The Digital and Social Selling Specialist, Certified Digital Marketing Professional, Certified Digital Marketing Leader, and Certified Digital Marketing Manager are just a few of the courses available.
The courses take anywhere from 30 minutes to two years to finish, ranging from a professional level curriculum to a Master’s level Certified Digital Marketing Manager course. Starting with the professional level Certified Digital Marketing programme, which takes 30 hours to complete, is a good place to start. The course’s completion demonstrates a wide range of digital marketing skills, including SEO, digital advertising, email marketing, social media marketing, and more.
According to The Digital Marketing Institute, 95% of alumni are currently employed, with 80% working at a senior or management level and 81 percent earning an official promotion following their education. Recent graduates have gone on to work for companies such as Google, Nike, Facebook, Coca-Cola, HubSpot, and Twitter, to mention a few.
11) Online Digital Marketing Fundamental Certificate from the University of Vermont
The University of Vermont is ranked 11th by Value Colleges for the best value in a digital marketing certificate, and is one of the top five New England universities. Even more astounding, Best Online Marketing Degrees has named the Digital Marketing Fundamentals Certificate as the best in the country.
The courses are presented by industry experts and are intended for general marketers, newcomers to marketing, and even seasoned marketing veterans. Finally, the course provides a comprehensive overview of digital marketing.
12) Certification in Deep Learning Specialization
The Deep Learning Specialization course by deeplearning.ai and The NVIDIA Deep Learning Institute is another outstanding AI-related Coursera course. It was created with the intention of teaching the principles of deep learning.
You will have a working knowledge of convolutional networks, RNNs, LSTM, Adam, Dropout, BatchNorm, Xavier/He initialization, and more at the end of the five classes. Keep in mind that this course is best suited for marketers with some prior experience in the field, and it may be too advanced for newcomers.
Before continuing on to the Deep Learning Specialization courses, we recommend taking the Stanford and Coursera Introductory Machine Learning Courses.
The importance of AI will only grow in the future, thus the knowledge you gain in this course will be useful for many years.
13) Digital Marketing Certification from the American Marketing Association (AMA)
The American Marketing Association (AMA) is the world’s largest professional marketing group. They teamed up with LinkedIn Learning to establish an AMA-approved learning route to help you become a Professional Certified Marketer (PCM)® in Digital Marketing.
The course and exam are designed to give you the confidence to plan, implement, and track your digital marketing campaigns. It’s also adaptable, allowing you to go at your own pace through the sessions.
Having the name of the American Marketing Association on your CV or LinkedIn profile gives you an edge over other candidates.
14) Digital Media and Marketing Certification from Duke University
Duke University’s Digital Media and Marketing Certification is another fantastic university offering. The self-paced online course was designed for marketing professionals who wish to improve their present skills or start a new career in the field.
The 12-month course, taught by well-known industry influencers, presenters, and consultants, provides you with an online curriculum that is up to date. It consists of 350 hours of online lectures on topics such as SEO, content marketing, social media, mobile marketing, PPC, conversion optimization, web analytics, and email marketing, among others.
Unfortunately, Duke or other University students will not be able to transfer the credits earned in this credential programme.
15) Cornell University’s Certificate in Digital Marketing
eCornell has a world-class online and professional development programme that is second to none. This certificate will give you an overview of the digital marketing landscape as well as everything you need to know to be successful.
The curriculum was created by Cornell’s Johnson Graduate School of Management professors, and the level of instruction is comparable to that of a full-time enrolled student. Unfortunately, people who require college credits will not receive them if they complete the course.
You will be able to design an integrated digital marketing plan that meets your company’s goals and resources by the end of the course. You can get an Ivy League degree for a fraction of the cost!
16) Certified Copyblogger Content Marketer
The Copyblogger Certified Content Marketer Program is the most popular online content marketing certification, however it is only available at particular times of the year. To join up for the programme, you must first provide your email address so that you can be notified when signups open, which is normally twice a year.
By submitting your content samples to be examined by experienced writers after finishing the training, you will be accredited. You will receive your non-expiring certification once you have been authorised.
You may also become eligible for master-level training by being included in their Certified Content Marketer directory on their website (invitation only).
17) Certification from Twitter’s Flight School
Twitter Flight School will teach you how to make a lasting impression on Twitter’s 330 million users.
Twitter offers two distinct “paths” for digital marketers to build traction and begin advertising on the network. The Marketing Leadership programme is ideal for anyone interested in pursuing greater business prospects through social media. It’s made up of five 10-15 minute courses, so it’ll take you around an hour to finish the whole thing. The Executive Leadership course takes only 10 minutes and is designed for those who want to improve their personal brand.
Twitter Flight School offers best practises and real-world examples from organisations to assist digital marketers better integrate Twitter into their work. To receive access to the two separate courses, simply log in using your Twitter account.
18. Quintly’s Social Media Analytics Course
You may run the best social campaign ever, but without a basic understanding of analytics, you’ll never be able to track or report your objectives.
Quintly Academy’s digital marketing course covers all of the fundamental principles of social media analytics, making it ideal for beginners or experienced marketers seeking for a refresher. Quintly’s online course will show you how to track and measure your performance goals on social media sites such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and others.
We realise the value of a marketer who understands analytics as a digital marketing organisation that manages many social programmes. A social media marketer’s ability to back up their digital strategy with numbers is incredibly valuable. It provides you credibility and a way to back up all of your decisions with actual evidence.
19) Certification for Bing Ads
Although you probably didn’t expect to see anything about Bing on this list, the search engine continues to be useful to internet marketers.
Bing had some growth as a result of its acquisition of Yahoo and integration capabilities with Microsoft digital marketing tools, despite not being the largest search engine. The accreditation programme for Bing teaches you how to get the most out of your advertising on the platform. The best part is that it’s absolutely free!
Simply take the free courses at your own pace to complete the certificate programme and prepare for the exam. After that, you have an unlimited amount of time to complete the free Bing Ads certification exam and pass with an 80 percent or better score.
20) New England College of Business – Certificate in Online Digital Marketing
The New England College of Business’s Digital Marketing Certificate is the most expensive programme on the list, but it may also provide the most flexibility. Data analytics/metrics, content marketing, email marketing, viral marketing, and other topics are among the many options available. Students will be able to work with new and developing technology, research trends, and learn from professionals as a result of this.
The programme incorporates marketing theories from thought leaders such as Seth Godin, Simon Sinek, Gary Vaynerchuk, and others. There are no annoying prerequisites, and students can start the certificate programme whenever they choose. There is only one obligatory course, digital marketing, and the other six are entirely up to you.
21) Digital Marketing Certificate from Academy Of Digital Marketing
Academy Of Digital Marketing is a learning and credential platform that focuses on technology. Classes are available both online and on classroom training in Kolkata. The trainers are industry experts, they provides students with a broad range of digital abilities, including brand development, social media, analytics, search marketing, and email marketing.
You’ll also get to use industry tools like Google Ads, Google Analytics, and Google Search Console as a bonus. The certificate programme is demanding and culminates in a capstone project that every graduate must complete.
22. SEMrush SEO Toolkit Course
The SEMrush SEO Toolkit Course will teach you how to use the SEMrush suite of digital marketing tools to their full potential. The training plan consists of 14 exclusive video courses created by a team of SEMrush experts and contains topics such as learning, building, and measuring on the platform. Best of all, you’ll learn how to use SEMrush SEO in just 3 hours, and the training is completely free. Users can also study the materials and go deeper into themes, as well as take quizzes on what they’ve learnt.
After you’ve finished the course, you’ll be ready to take the SEMrush Certification Exam for SEOs and hopefully pass it. This certification covers all components of the SEMrush Toolkit course, including research, campaign creation, and success measurement.
23. Unbounce’s Landing Page Course
In this interactive training, Unbounce co-founder Oli Gardner will teach you all you need to know about landing pages. To assist you in creating your own landing pages, follow along with step-by-step instructional videos. Landing page basics, page architecture, call to action design, lead capture forms, landing page copywriting, and more are among the separate modules.
This programme is recommended for any entrepreneurs who want to enhance conversions without investing any more money. The best part is that the course is self-paced, so you may go at your own pace.
24) Certification in HubSpot Email Marketing
The HubSpot Email Marketing Certification course teaches ambitious marketers how to develop an email marketing plan that can help them expand their business and possibly their careers. From contact management and segmentation to deliverables and email analysis, you’ll learn it everything. You should be able to develop an email marketing strategy that works for humans and delivers you with the information you require by the end of the training. The course is made up of 9 lessons, 27 videos, and 9 quizzes, all of which lead to a presentable certificate at the end. Start taking this free course right now!
25) Digital Marketing Certification Program by Market Motive
Market Motive bills itself as a place where you can “learn digital marketing from Silicon Valley-based industry leaders.” Since 2017, it has been one of the most well-known online training programmes, offering certificate courses and certificates. Their masters in digital marketing (digital marketing specialist) programme includes 365 days of course access, 20+ hands-on projects, and a certificate to demonstrate your accomplishments. Advanced web analytics, advanced search engine optimization (SEO), advanced pay per click (PPC), and advanced social media are all covered in the curriculum. To pay for the programme, you can choose from several different membership plans.
Those Who Are Qualified Will Have Opportunities Recruiters and hiring managers agree on one essential hiring best practise. On paper and in person, marketing experts that receive recognised and authoritative credentials or certificates are more enticing candidates. This is even more critical given that quickly emerging technology such as artificial intelligence (AI) is reshaping the way all marketers work.
It’s an exciting time to be a digital marketer, but it’s also one of the most difficult. It’s critical to keep ahead of the competition with new strategies and best practises being released on a daily basis.
On the plus side, we believe that those who put in the extra time and effort to improve their digital marketing skills will be rewarded double over. These qualifications will not only help you get work, but they may also help you earn more money if you already work in marketing.
Keep in mind that taking too many courses can cause you to become overwhelmed. Instead, pick one or two subjects that work best for you and focus all of your efforts on mastering them. On the other hand, there are many of other useful courses available online, but we recommend starting with these certified options.
